Stevet,
That's the pricing I heard of as well.
Part of it is due to the dollar difference i.e. 35%
Part of it is due to duties i.e. ~10%
Part of it is due to Meguiars Canada i.e probably so ~5% I'd imagine
Part of it is due to distributers ~ 10%
Then Store mark-up. ~50%
Place like Cmax charge upwards of 40% markup.
When it helps shelves at CT in July, don't be surprised to see it in the high 20's. That may be one of the reason why CT is so hesitant to take on the product.
Joe Schmo walking into CT will hardly ever purchase a $30 wax like NXT. They'll reach for the Turtle wax or Eagle One or Meguiar's 1-2-3. A couple of the gold class people may make the switch but it'll probably not be many.
I was disappointed to find out how much it cost as well. That's probably one of the single biggest reason's I won't be jumping to buy a bottle. I'd rather go with Zaino, Klasse, Wolfgang etc. for that money. Knowing me, I'll probably pickup a bottle but the "excitement" factor reallly dropped when I realized the $$$ factor.
Paco