How do you *trash* a product that you've never tried??

I think this is what got under some peoples skin. It's a pretty negative marketing plan:



ultima-better-than-zaino.jpg




Link to picture page



Greg
 
GregCavi said:
I think this is what got under some peoples skin. It's a pretty negative marketing plan:



ultima-better-than-zaino.jpg




Link to picture page



Greg
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Yikes! I'm not a fan of that marketing at all....Pretty sad IMO



I want to know who these customers are that say it is better than Zaino hands down? They are pretty similar in my opinion..nothing ground breaking. In fact I grab for my Zaino CS for use on paint more than my Ultima. Ultima is now dedicated for trim and wheels until it is gone. Sorry David, but some of the marketing I have seen for Ultima products are not what I expected from Autopia.
 
SpoiledMan said:
You're bent out of shape at marketing? Do you hear BMW crying cause KIA says that their much less expensive SUV is faster than an X5?? It's flattery that someone comes at you with the claim of being better. They consider you the benchmark. Isn't that a compliment? At the same time there is also free advertisement created for you.
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That picture represents this comment to the dot!:grinno:
 
Interesting... I don't really see the reason for the personal attack on Zaino, but I suppose this marketing works for those looking to jump on the Zaino bandwagon. I still don't consider it appropriate to make such a big deal out of it though. Not that I use either product :)
 
I said this on Detailers Club and I'll say it here:



That link is a pretty ballsy move by DavidB IMHO. On the one hand, Zaino should be flattered DavidB considers them to be the best. On the the other hand, I can see how many are upset by it, David should really let his product speak for itself.



I was cruising the Ultima site, and I notice that if you can get free shipping if your order is over $75. So, if you buy just the Paint Prep and Paint Guard, you will be able to get them for just under $100 with the forum discount. Like I said earlier, I'm going to test Ultima as much as I can, on as many vehicles as I can get my hands on. If it doesn't meet or exceed Zaino (currently my longest lasting product), I'm sending it back for a refund.



Truth be told, I had no intention of buying Ultima, I felt that the price was just WAY too high (as I'm sure many of you did as well). But with the money back guarantee, at least if I don't like it, I can get something back for it. In that sense, I felt that Ultima was at least worth a try, even though I've been happy with Z and UPP as my sealants of choice.



That advertisement sure has stirred up some publicity for both lines...Conspiracy maybe??? :nervous2:
 
stiffdogg06 said:
That picture represents this comment to the dot!:grinno:
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I think it's highly likely that an uninformed person, searching for car care products, who found that ad, would also seek out the Zaino site to find out about the competition.
 
WOW! Thanks Greg. Fan the ashes.



Setec Astronomy said:
I think it's highly likely that an uninformed person, searching for car care products, who found that ad, would also seek out the Zaino site to find out about the competition.
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Exactly!
 
GregCavi said:
I think this is what got under some peoples skin. It's a pretty negative marketing plan:



ultima-better-than-zaino.jpg




Link to picture page



Greg
Click to expand...



:nixweiss No more negative than how some of the Zaino people here post, nor Zaino's claims about silicones or carnaubas.



However, I would agree that accentuating the positives of a product is better than dwelling on any perceived negatives of the competition. I wouldn't market a product this way myself, although I do think the comparison of the steps involved is accurate.



On the question of whether or not the Ultima ad is accurate-if Ultima is as durable as Zaino is, I think the ad is accurate. IMO, you can get a better look in less time with Ultima, assuming proper prep for both product lines.
 
wannafbody said:
WoW, someone knocking Sal for actually testing his products. Most products aren't formulated by the seller and rarely(if at all) tested.
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Just curious, who exactly makes Zaino products for Sal?



I'd say most products are tested well before their release date. I know Meguiars, Optimum and Clearkote do extensive field testing prior to product release. No problem with that at all. What I would have a problem with is anyone doing puff reviews of a product that doesn't deserve it in order to receive more free product. Honestly though, if a product isn't all that great, who cares if you can get it for free then? :think:
 
Scottwax said:
On the question of whether or not the Ultima ad is accurate-if Ultima is as durable as Zaino is, I think the ad is accurate.
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It might be accurate on the claims of durability and I do agree with statements like one that says car care should not be as complex as Zaino process is. However, I am not 100% sure complete ad is accurate and not even slightly misleading. I do not have time to dissect it statement by statement but two things that have caught my eye in quick read and raised the eyebrow are:



First, statement "Plus, look at the cost. The five Zaino products add up to $81.75, and that does not include the applicators and cost of shipping." I am sorry but Ultima PGP is what, $70, by itself? How one then feels they have right to preach about cost when Ultima Paint Prep, Sealant, and Spray total to $118? If we are going to talk costs lets do apples to apples of cost per application.



Next, statement that drawback of clay is that it pulls contamination into clay. I am sorry but since when that is a drawback? That is how it avoids paint damage from getting contamination rubbed across paint. It is a drawback compared to what? Compared to Elastrofoam that I have not yet seen report of of not marring paint when used by average Joe Schmoe?



And before I forget, statement that "Ultima developed a better solution, it's called the Ultima Elastrofoam Paint Cleaning System." Is Ultima really inventor of this? Where Hi-Tech Body Sponge is coming from then?
 
Scottwax said:
:nixweiss No more negative than how some of the Zaino people here post, nor Zaino's claims about silicones or carnaubas.



However, I would agree that accentuating the positives of a product is better than dwelling on any perceived negatives of the competition. I wouldn't market a product this way myself, although I do think the comparison of the steps involved is accurate.



On the question of whether or not the Ultima ad is accurate-if Ultima is as durable as Zaino is, I think the ad is accurate. IMO, you can get a better look in less time with Ultima, assuming proper prep for both product lines.
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But nobody knows or has tested the durability of ultima yet. It has been out on the market for what a month and its already the best product out there?
 
gmblack3a said:
But nobody knows or has tested the durability of ultima yet. It has been out on the market for what a month and its already the best product out there?
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Exactly! And even if we do count in the beta testers and current customers..is that really enough to make such a claim? Not in my opinion...
 
gmblack3a said:
But nobody knows or has tested the durability of ultima yet. It has been out on the market for what a month and its already the best product out there?
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You did see where I said "if Ultima is as durable as Zaino" didn't you?
 
Just curious, who exactly makes Zaino products for Sal?



I think the way to find that answer is to call Sal and ask him.



As for the pictures of the ad, I will state that I feel that the marketing for Ultima is in poor taste. I don't believe you can achieve a high class product image while openly degrading the competition. Ultima should be able to stand on it's own without having to stand on Zaino's shoulders. (If David B feels that this criticism of his marketing is wrong then he can delete this post)
 
wannafbody said:
Why do you think that is laughable? I don't know what Sal would tell someone who called him but in reality he's the only source for that answer.
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The point is that it looks like you don't know either but you will stand firm on whatever claim is made. Do you *know* that it's not just a rebottled product? I mean *know* and not just from what you think.
 
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