OK, I think I may have gotten to the bottom of this. Frank is trying to Psych us into thinking there is somthing in a name and since he enlightened us to the ways of the BAD men, he becomes trustworthy. Then as your interest in who he is increases, you look to his profile, which links you to his site. There you will find that he is selling information on how to detail, only he is not marketing it to professionals, but to individuals. No doubt much of this information is obtained for free by Frank on Autopia and regurgitated to his potential clients. The site is set up like a online course to give it a level on professinalism, but selling info that you can find for free and not giving any professional tips or techniques is a rip off. This gives detailers a much worse reputation than not giving your name on a forum. I think maybe he is jush fishing for suckers to buy his program, and trying to establish credibility by psyching us out with this name ordeal. JMO