Called Tony. Guy charges $450 for a logo. My goodness, we`re all in the wrong business.
It`s been a while since I`ve been on here and I just stumbled upon this...wish I`d have seen this and could`ve replied sooner.
That may seem like a lot of money to you (or even others), but this is a business that you will hopefully be taking very seriously and you should want to put your best foot forward. Is my pricing higher than some...yes. Is it cheaper than some...yes.
Bottom line is, I`ve been a graphic designer for over 25 years now and am a professional...not some fly-by-night, punk-kid designer...not some overseas "logo factory" that whips up meaningless designs in minutes and charges $50-200.00 for a design that may be replicated again tomorrow for another detailing company. EVERY logo I design is unique to each customer, based on your needs and wants after i converse with you a bit about what you`re after. I spend many hours researching your business name for any others that may exist by that same name elsewhere, so that I am positive that what I design will be 100% unique to you. I strive for a great job because it`s not just your business on the line, but my reputation as well. I want to continue to be successful, so I will continue to grow my design business as well.
Now is my logo going to guarantee your success? Absolutely not. That comes from you, your drive, your passion, your reputation, and your quality of work. But what my logo will do is set you apart from the lackluster, average joe`s with a poor logo design or someone who just uses a "font" from their "Word" software and thinks it`s "good enough".
So when you have been in business for 25+ years and have made a boatload of cash, that measly $450.00 will seem like `peanuts` in the grand scheme of things. And it will have been that iconic logo that helped to "brand" you and helped to grow your business, setting you apart from your competition.
Please don`t mistake my answer here as me being upset, as I`m not. I just want others to realize that as with anyone in their career, as you achieve more success and experience, you can charge more for your services. Many of you detailers are likely the same.
I started this 25 years ago doing logo design for free, and then for 25-50.00 for many years...striving to build my portfolio and my reputation...trying to "get my name out there". After about 10 years, I slowly started increasing my prices a bit. A bit later than that, I upped them again as I was trying to weed out the guys who just wanted "cheap" but wanted me to put in countless hours for them with change after change, and in the end, I "lost" money.
My price is my price. Word of mouth gets around and many people continue to refer me, and about 90% of my business is repeat customers because they know my quality and trust my workmanship.
I`ll stop down from my soap box for now. Again, I`m not trying to be a jerk, just explaining why my pricing is what it is.