Posted by davidb way back in Feb..
With Polycharger now released and in manufacturing, I can now turn my attention back to RDF (Red Dot Formula).
I mentioned a few months back that RDF is not the real name of this product line. It's time to announce the true product brand:
ULTIMA(tm)
The RDF code name came from an element in the ULTIMA logo, the red dot.
Why ULTIMA?
ULTIMA came as a result of my wanting a better product line... the best product line. My requirement was that every single protection product in the new line use true "polymer sealant" technology. Several chemists told me that what I wanted, for example the Tire & Trim Sealant, was impossible. One chemist, either unafraid or too stupid to know any better (I think it is the former), said he could do it. That man is Rick Vaal of Four Star Products.
Now, Rick and I have never worked together, but we soon found out we had something in common. If it ain’t right, stay up all night until it is! Rick has been amazing at taking some of my screwball ideas and making them work. For example, I want a car wash soap that will flood the neighborhood with suds and yet still rinse off easily… and it better not dull my finish! Rick did it! The ULTIMA wash soap is an amazing formulation that works, feels and smells like no other car wash soap I’ve ever used.
Who Owns ULTIMA?
People are going to ask this, so I might as well address it up front. The ULTIMA brand is owned by Premium Auto Care, LLC. This partnership and its operating agreement is being established specifically for the sales and distribution of the ULTIMA and Polycharger brands. Four Star Products has the exclusive chemical manufacturing agreement for these brands.
As part of the agreement, all ULTIMA formulations are new. It was my requirement that NOTHING start from existing formulations. I wanted new thinking, new chemicals and new manufacturing techniques. To this end, we have pushed the envelope in some key areas that will blow people’s minds in the coming months.