Gaining those high end customers!!

I believe the silver porsche on his main page is also another member's work on here. I remember it had yellow calipers and that looks like the same garage. hmmm..
 
Took a look at your prices...(ignoring all about you stealing other peoples pictures)



Why do you charge more for what you call a "high end SUV" vs "Regular SUV"? Same goes for what you call "Exotic" cars and "high end" car?? Seems you are discriminating against and trying to take advantage of people that can afford nicer vehicles.....



"I want more exotic work but I am going to charge more to do the same work"??? Seems counter productive... I would be turned away from your services by JUST reading that alone



Hourly rates are the best way to go...
 
Deep Gloss Auto Salon- That's a good point. If I were paying somebody to do my vehicles, I'd sure want the roofs of the dog-haulers done as well as the hood of the best garage-queen.



ADetailedFinish- If you want to attract "higher end" clientele, consider that many of them will be highly educated and quite sensitive to how you communicate; you want them to think you're the sharpest tool in that particular shed and/or make your website look professionally done. Here are some changes I'd make:





Under “Washing”:

-you should change the “we use one buck” to “we use one bucket”

-change “piece of mind” to “peace of mind”.



Under “Clay Bar”:

-change “paints surface” to “paint’s surface”

-change “we than start” to “we then start”.



Under “Paint Corrections”:

-what glaze are you using under a sealant?

-I’d reword that “allow paint correction details to last a day or two”. While I can figure out what you mean (“it might take a day or two to do the work), it’s not clearly worded and would make many people wonder.

-change “paint correcting” to “paint correction”.



Under “What We Do”:

-reword that “we work on a number of high end vehicles and even your daily driven vehicle. It's not clearly expressed and might make it sound condescending towards daily drivers.

Under “Why Choose Us”:

-when you say you do “every square inch” of a vehicle, somebody like me would assume that includes the undercarriage and other areas you might not be thinking of.



Prices:

-high end vehicles shouldn’t cost more than less expensive ones.

-saying an exterior detail costs one price, and/but that paint correction is billed by the hour, is confusing

-change “customers” to “customer’s”

-consider changing “many prices” to “many packages”.



General:

-I find all the explanation marks to be a real turn-off

-As noted, only show pics of vehicles you’ve actually done yourself.
 
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