Want to Make Much Much More Than You Currently Do?

M

MaksimumAuto

New member
The secret is.....READ READ READ.



I guarantee you that if you start reading some good business books, you'll be a lot happier and will be making more.



Here is where you start:



The 4 Hour Work Week by Timothy Ferris: It taught me how to tell my bad customers to kiss my ***, how to get off the phone quickly, how to advertise more efficiently, and encouraged me to travel more.



Think Big and Kick *** by Donald Trump: It's teaching me how to hold my ground and work on slaughtering the competition.



The E-Myth: Why small business don't succeed.: Haven't read it but it's next on the list.
 
Some of my favorites:



Raving Fans by Blanchard

Guerrilla Marketing by Levinson

How to Become a Marketing Superstar by Fox

Swim With The Sharks W/O Being Eaten Alive by Mackay

You, Inc. by Beckwith



Definitely read E-Myth if you haven't already, excellent book.



I've learned more from this list of books and the handful of years I have in this business then I learned from getting my finance degree and working in the corporate world for three years.
 
Pwning and owning: Aren't they the same? By ME.



Catch it in bookstores in about 3 months.

(ok that's a joke)
 
Reading is just the basic first step. You actually have to execute the lesson's taught. I still like the rich dad poor dad series. I think I've read every book in the collection twice now. Some of Trump advice can be taken. The guy is a real blow hard and ego monster worried more about himself than teaching you anything. But every now and then he'll toss out something worth looking at. "Think and grow Rich" is another must read. It's old but the principles apply today as well as they did back then. Knowledge it power. But use it effectively.
 
Reading all the books in the world won't make you a better business person. Try takings a hands on Sales course. That will allow you to earn more money than you could ask for IMHO. I learned more selling cars than I did getting my BA.
 
Superior__Shine said:
Sooooo ........ your recommending a book you have never read? :goodjob
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Why yes I am. I've heard nothing but rave reviews about it. Unless there's a plot out there to **** with my head and make me read crappy books I'll keep on recommending it. :chuckle:
 
MaksimumAuto said:
Why yes I am. I've heard nothing but rave reviews about it. Unless there's a plot out there to **** with my head and make me read crappy books I'll keep on recommending it. :chuckle:
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Not trying to be a d1ck or anything but this is akin to one of my pet peeves which is people recommending products they have NEVER tried based on what they have read.... I just don't get it.. Then a person runs out (on your recomendation) and buys the product only to be potentially dissapointed..



At least you said you hadn't yet read it
 
David Fermani said:
Reading all the books in the world won't make you a better business person.
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Seriously? Have you learned nothing from reading all the message boards you're on? Have you ever used the search function on this or any other site? That's the same as reading a book. Of course the information will help. It isn't and shouldn't be gospel but rather what you learn from books should be used to supplement your own knowledge and experience. Without new ideas you can't grow. I agree that hands-on experience is the best way to learn but you need new ideas to apply in the real world first.
 
Sure, I've learned lots on various forums about fine tuning my quality, technique and product knowledge. I learned a whole nothing about making more money like the subject of this thread mentions. I have a hard time counting on 1 hand the number of people on all the detailing forums combined that I look up to for being able to maximize their earning potential doing detailing. Pretty much all the forums consist of people who are 1 man operators that aren't in it for the long haul or just scrape by with the same dead regiment day after day. If someone wants to maximize their income, learn the critical fundamentals of how to sell. Without basic selling knowledge(like overcoming objections, upselling, prospecting, customer service), you're more or less an order taker in my book.
 
David Fermani said:
If someone wants to maximize their income, learn the critical fundamentals of how to sell. Without basic selling knowledge(like overcoming objections, upselling, prospecting, customer service), you're more or less an order taker in my book.
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Selling is but one part of the puzzle. You need to excel at picking your team players, motivation, and leading by example. You can't build an empire without a good army.
 
I agree, but selling comes way before picking your team players, motivation, and leading by example in relation to immediately increasing profit.
 
Sure, I've learned lots on various forums about fine tuning my quality, technique and product knowledge. I learned a whole nothing about making more money like the subject of this thread mentions. I have a hard time counting on 1 hand the number of people on all the detailing forums combined that I look up to for being able to maximize their earning potential doing detailing. Pretty much all the forums consist of people who are 1 man operators that aren't in it for the long haul or just scrape by with the same dead regiment day after day. If someone wants to maximize their income, learn the critical fundamentals of how to sell. Without basic selling knowledge(like overcoming objections, upselling, prospecting, customer service), you're more or less an order taker in my book.
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I bet it's hard to find a hat that fits
 
David Fermani said:
I have a hard time counting on 1 hand the number of people on all the detailing forums combined that I look up to for being able to maximize their earning potential doing detailing. Pretty much all the forums consist of people who are 1 man operators that aren't in it for the long haul or just scrape by with the same dead regiment day after day.
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Sadly I agree with you. I think this forum in particular is more geared towards that kind of "professional". Because of that, and the often closed minded attitude that comes with it, a lot of the true business people don't post here. I know I rarely post here because of it. They are out there though. I can think of a few on Mobilworks off the top of my head but even there some of the busiest seem to remain anonymous.
 
David Fermani said:
If someone wants to maximize their income, learn the critical fundamentals of how to sell. Without basic selling knowledge(like overcoming objections, upselling, prospecting, customer service), you're more or less an order taker in my book.
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Forgot to mention, you can learn that info in books as well. "The Little Red Book of Selling" by Gitomer is a good one to start with.



On books vs. being taught. It just comes down to how people learn best. Not everyone needs to be spoon-fed.
 
Actually, before I went pro in my detailing I read a book called Exceeding Customer Expectations by Kirk Kazanjian. It's based on the Enterprise Car rental company business plan and owner. Nothing too major or too new. But it reaffirms a certain attitude to have.
 
I Agree with both.



You can learn from books. True very true.



David F. Said You learn more by doing vs. Reading Very very true.



You can only read so many books and get so many techniques from books but its until you apply them and see what works and what dosen't work before you can justify what you learned.
 
Anyone ever wonder how some shoomie in a bad suit that knows close to Zero about Car Care can sell a $500 paint protection warranties all month long to someone buying a $14,000 Focus, but many Professional Detailers have a hard time getting more than $75 for a Wash & Wax? You can be the best detailer in your state, but if you can't sell how good you are, you'll never grow as a business person.
 
David Fermani said:
Anyone ever wonder how some shoomie in a bad suit that knows close to Zero about Car Care can sell a $500 paint protection warranties all month long to someone buying a $14,000 Focus, but many Professional Detailers have a hard time getting more than $75 for a Wash & Wax? You can be the best detailer in your state, but if you can't sell how good you are, you'll never grow as a business person.
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Easy, because it is usually financed into the deal, and ads maybe 50 cents to their monthly payment. I agree selling is a big part of the equation, but if you offer a product or service that is a great value, it is not hard to sell. The hard part is thinking big, and taking the calculated risk of investing lots of capital in a big operation. We all know that you owned this fantastic money printing detail shop years ago; there is no need to rub it in our faces on a monthly basis. If you learned more selling cars than going to college, than you must have not put much effort into learning what was being taught to you.
 
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