This stuff was on sale at Target, so I thought I would try it out. It looks like hand lotion, smells like cherries and is easy to apply to the EO tire applicator. It is very similar to the VW interior and exterior protectant that is made by Eagle One.I buffed it off after 5 minutes. It is much glossier than 303, my current favorite for tires, I will report back how it holds up. For $3.40 for 16 ounces, I had to try it out. Plus, it has UV inhibitors
