Well, depending on the wheels and condition you might be able to get away with just a simple APC. I have used Meguiars Wheel Brightener on a couple family members cars and this stuff is insane! I dilute it 4:1 and bought a gallon so I am going to get alot of use out of this.
Any water based dressing is going to work great on the tires depending on the look your after this is something to consider when buying a tire dressing. I have been using Adams VRT on my tires, interior and outside trim. My trim has always been taking very well care of so VRT works great for mine.
VRT gives more of a suede type look. Not shinny at all. I don't like that look but some do. I could apply 2 coats of it to get a more "darker" look but not shinny and that is what I usually do. I get the stuff by the gallon as well.
Poorboys is something that gives a much darker and somewhat bright look to it in my eyes which I totally love and thinking of switching to this for tires and using the VRT for the interior atleast until I try something else for the interior and see what I like. Thinking about Natural Look for the interior. I've also used 303 Aerospace Protectant on the tires, interiors and trim. This gives a much shinnier look to the tires which is nice if you ask me and is very durable. Usually lasted maybe 1-1 1/2 weeks per application.
Another would be Meguiars Hyper Dressing. This can be diluted to different ratios for different look and I think it looks great as well and would be a good thing to have around if your doing this part-time/full-time or just on the weekend for a friend or two here and there. I'm also going to buy some of that so...
This goes back to the question that even I have asked when I first started "What is the best polish for silver, what is the best....," and so on and so on. You have to try things out and see what you like. What you like and what works for your needs/wants might be totoally different than mine or anyone elses and that's ok. That's why I like detailing and using different things. I like choices.
Bryan