weekendwarrior said:I sense a little bit of hostility in your post above^^^. You sure you aren't getting paid by Ford???
Funny that the American automakers like to point to initial quality all the time. To me, I am more concerned with long term quality than initial quality, as I keep a car longer than a couple of years. When it comes to compact and subcompact cars, the American cars historically just don't hold up as well as the Japanese models over the long run. That is part of the reason the American car resell values are so poor. You say you live in the present vs the past....if you are like me and you keep a car for a long time, you have to look at the models from 5-7 years ago, and how the majority of them tend to look at the current time, to try to guage how the current model year cars will look several years down the road. Maybe 10 years from now we can look back and say that it is the opposite, but for now, I have to judge on what I have seen in the past.
I still disagree with you about the names. It is very hard to build consumer loyalty to a particular model when the manufacturer changes the names constantly. If names weren't important, then why did Ford change the name of the Five Hundred (which wasn't selling well) to the Taurus? Obviously they wanted to tap into some of those loyal Taurus buyers from the past. For most Americans, they probably have no idea what the Fiesta name represents overseas, but are very aware of the Civic and Corolla names. Case in point, I have an older friend who saw an article about the Fiesta coming back. He said, "I hope it isn't as bad as that piece of junk Ford sold here back in the late 70's and early 80's". I told him that the Fiesta had come a long ways since then, and was known as a nice vehicle overseas. He was oblivious to that. I have to think he is more representative of the majority of the population.
I am not making the blanket statement that all American vehicles are junk. I am however stating that I think the Americans have given us a lot of poor examples of compact and subcompact vehicles over the years, and have a tough road ahead of them if they want to become the class of the field in those categories. I do agree that the full size American trucks are better. I would take a Silverado or F150 over a Tundra or Titan any day. However, I'd take a Tundra over a Ram. On the other hand, I wouldn't drive a Ranger or Colorado if you gave me one. They are waaaaay behind the Tacoma and Frontier in my opinion. Heck, the Corvette, new Camaro, and some Mustang models are much nicer (especially for the money) than a lot of these Japanese supercars (like the Nissan GTR).
At the end of the day, cars are like wax - buy and use what you want and what makes you happy.
I didn't intend any hostility- some people misinterpret my point because I speak with passion and conviction, but not hostility. So sorry if you think I was attacking, I was just explaining where I was coming from :bigups
Also, if you think I am being passionate about the car because I am being paid, do a search for "ford" and my user name. I've always been passionate about the company...in fact, I predicted the exact situation they are in now as they are growing in popularity and offering a better product lineup with each day that passes. I don't endorse anything unless I believe it in my heart- and I believe in Ford and this awesome country with all my heart. :xyxthumbs
They are pointing to initial quality because they know that A.) They went through a period of dismal quality, and B.) They realize they have changed and things are improving. But to discount initial quality by saying that all it reflects is initial quality is wrong.
Studies have proven (and simple logic) that initial quality is a good INDICATOR of long term quality. Obviously, it isn't the end all, be all, but it isn't just a indication of initial quality either.
As for the names thing, I agree that branding matters, but to say the name of the individual vehicle is THAT important I think you might be off the mark. But, if you want to make that case, the FORD brand/name has been around and an American icon for longer than Toyota and Honda... :doh
I would place more importance in the brand name and recognition than the model... people rarely buy the same model several times, especially on entry level cars like the Civic, Fiesta, or Corolla. But I could see them sticking with a brand name... you have a point there. :think2
Everything else you said, I 100% agree with. We're on the same page there. Like I said, the Fiesta the US once had was a total jalopy... no ifs, ands or buts about it. Ford realizes that, and they realize the gamble of sticking by the name, but at the same time they are riding a huge wave of positive energy right now and people are (well, clearly not all, but many) are finally willing to listen to what Ford has to say.
It will be a long, hard road to get Ford to be a brand universally respected on the level that Toyota is. But it is possible.
Do you remember when Toyota and Honda made junk cars in the US and their reputation was in line with that? Now look at them. Clearly it can be done, and clearly it was quite some time.
Go to Leftlanenews, Autoblog, autobloggreen, etc and read the press releases about Ford products, GM, and Japanese. Notice the trends of positive and negative thoughts. Then use the search function and read the stories from a year ago.
The difference is black and white. People are already starting to see it... but it's just the tip of the iceberg :spot
SonicBlue05GT said:^ agreed. even if the American cars are deemed to be 'better' than the Japanese cars, it's already too late to change the perception of the general population due to the absolute crap vehicles they put out for way too long.
Apparently not if your user name means what I think it does :rofl
Kidding aside, I don't agree that it is "too late." Is it too late to have instant acceptance even if their products are better? Of course! In fact, that's my point. But it isn't too late for them to take the long road and earn respect over the next decade.