I've been on the retail end of car sales for 16 years now. There is too much variation between dealers and "selling systems" to give specific advice; many posters have "buying systems" that work for them, and that's good. But in reading this thread, one thing stuck out:
I felt naked in front of the salesman.
Research, research, research. Know what the car costs. Know the rebates and dealer cash. Know the value of your trade, if you are going to trade. Know the interest rate at your bank or credit union. The feeling of being "naked in front of the salesperson" is a result of not being familiar with the situation.
You want to know how to get around that, if you're new to buying cars? Role play. That's how we teach new salespeople to be comfortable in front of customers. Have a friend pretend to try to close you, preferably in front of an audience. It's not supposed to be real, just seem real.
There are lots of bad dealers; there are also lots of good dealers. I'm lucky to have been at a good one for the last 13 years. That being said, just because we are honest doesn't mean we don't want as much of your money as we can get; after all, you're good, and YOU want as much CAR for your money as you can get, too! Goodness among car dealers is having respect for you as a customer, is following through on promises, is, really, just being good. Price and value is something that is negotiated. Goodness is a quality that only some bring to the table; it's either there or it's not.
I'm digressing. The one unifying piece of advice through any thread I've ever seen on the subject is INFORMATION. In this internet age, there's no excuse for not having it. BUT... what happens invariably to customers is, they get all their information, they go to the dealership, they walk in the front door, a salesperson walks up to them, smiling, greeting, offering his hand, and.... WHOOSH! the customers mind goes blank, and he/she forgets everything!
Role play. Practice your words, and practice remembering the prices and trade in values.
Finally, smile. Be nice. Speaking as a car sales professional, it's easier to give a good deal to a customer I like than it is to one who I just wish would leave already. If the situation requires you taking action, it's far more effective to calmly say, "We're done here, good day," than it is to start ranting, raving, and calling names. Getting emotionally involved in the deal is a sure sign that you are losing. We don't get emotionally involved, and neither should you; it's just numbers. As a matter of fact, look at the first sentence of this paragraph,and now consider why I wrote it; you CAN get a salesperson emotionally involved, and it can be the little extra edge that you need for that last $100! When push comes to shove, it's a real issue; a customer who's been nasty, demandiing, and argumentive probably will get told that we're at the end, and there's no more money left (the rationale for that being, that customer will probably kill us on the CSI, and if we're going to get killed on the CSI then we're going to have to at lest make some money on the car to offset it).
I hope this helps some of you. If you wonder why I posted it, well, I'm coming in here and asking for advice from professionals and talented amateurs about how to protect my car; this is one way I can return the favor.
Now, find the word "WHOOSH!" above. No matter what I say, most people will forget it as soon as they reach the showroom door. Try to make yourself one of the ones who doesn't, is all.
Mosca