I think you need more text. Its very sparse, and what you have is in large, bolded font so it just attempts to fill space. You have to be able to talk more about why you are the mack-daddy of detailing and people should bring you their cars. The reference page seems juvenile; make your own credit through your work. I have converted more viewers to customers incorporating an FAQ page which describes proper processes (w/out giving away techniques); so consider that for your reference page. I would move the service/pricing link closer to the beginning of the list. When i look at my google analytics, that information is what 57% of people want immediately. Why bury it at the end of the list? The slideshow took too long to start for me, I dunno, maybe i'm impatient, but your photos are breath-taking! WIW said it best your logo is not at all appealing to high-end, regardless of what your town's demographics are.