SwedishRider
New member
I've considered (on and off) upgrading my wife's car to a new 5-7 seat SUV, but I haven't priced out vehicles in some time. I was thinking about being in the $25,000-$30,000 mark, but had an open mind and didn't know what to expect. Well, I checked out the prices.. and I just don't get what the heck is going on with modern car sales...
I first looked at a 2013 Ford Explorer with about 20K miles on it. It looked really nice and still had factory warranty left on the vehicle. There was no sticker price on the car, so I used my phone to look it up on the dealership's website (dealership closed on a Sunday). For a 2-year-old Explorer with 20K miles, they wanted $41,000!!!
So next to it was a brand new 2015 model... MSRP'd for about $49,000!!!
And the local Chrysler and Kia dealerships weren't much better. Kia Sorrento's were going for $41,000 new, and Durangos and Cherokees going for over $30,000 (and some over $40,000). Just stunning amounts of money IMHO.
And that's just the sticker price, not the taxes, reg, conveyance fees, and financing (and any other ridiculous add-on costs to jack up the price). It was incredible to see prices that high. I don't remember it being this bad even a few years ago.. but in fairness I wasn't looking that hard at that time either.
But here's what I don't get... who the heck is buying these obscenely priced cars? A quick Google search pegs the average American household income at $50,500. So how are dealers moving cars? Only things I can think of are:
1) coming way down off MSRP?
2) creative financing, including 84 month payments?
3) leasing?
4) um, maybe they aren't moving cars? (though seems unlikely since they are still in business)
I get that there will always be wealthy folks that will drive in, buy the exact car they want, write a check and drive out. But with the average income at $50,500, the majority of folks out there are definitely NOT in or near that position.
So, anyone have any insight into what is going on? I am genuinely stunned at how crazy car prices are right now. Or am I doing something wrong (or thinking wrongly)? Something just seems out of whack when a Kia SUV tops the $40K mark... are people really paying that?!?!?

I first looked at a 2013 Ford Explorer with about 20K miles on it. It looked really nice and still had factory warranty left on the vehicle. There was no sticker price on the car, so I used my phone to look it up on the dealership's website (dealership closed on a Sunday). For a 2-year-old Explorer with 20K miles, they wanted $41,000!!!

So next to it was a brand new 2015 model... MSRP'd for about $49,000!!!

And the local Chrysler and Kia dealerships weren't much better. Kia Sorrento's were going for $41,000 new, and Durangos and Cherokees going for over $30,000 (and some over $40,000). Just stunning amounts of money IMHO.
And that's just the sticker price, not the taxes, reg, conveyance fees, and financing (and any other ridiculous add-on costs to jack up the price). It was incredible to see prices that high. I don't remember it being this bad even a few years ago.. but in fairness I wasn't looking that hard at that time either.
But here's what I don't get... who the heck is buying these obscenely priced cars? A quick Google search pegs the average American household income at $50,500. So how are dealers moving cars? Only things I can think of are:
1) coming way down off MSRP?
2) creative financing, including 84 month payments?
3) leasing?
4) um, maybe they aren't moving cars? (though seems unlikely since they are still in business)
I get that there will always be wealthy folks that will drive in, buy the exact car they want, write a check and drive out. But with the average income at $50,500, the majority of folks out there are definitely NOT in or near that position.
So, anyone have any insight into what is going on? I am genuinely stunned at how crazy car prices are right now. Or am I doing something wrong (or thinking wrongly)? Something just seems out of whack when a Kia SUV tops the $40K mark... are people really paying that?!?!?