Hey Barry !
I was able to place a free ad in a neighborhood on-line newspaper, and that helped some. I now have people from my neighborhood of about 400 homes, stopping by all the time, wanting to see about getting details.
Also built a Website, which helped more, for people searching for detailers in Bellevue, WA.
I had a Vinyl Graphics company put together a design I made on the side of my black Grand Cherokee, and I park this in my driveway facing the street every day.
I had business cards made that feature the same design as what is on my Jeep.
Then I went out and sold myself to a couple of high end BMW and Porsche Independent Repair Shops out here, talked them into letting me do their "shop" vehicles, etc., so they could see what I do, even went down there and did a very nasty, dirty vehicle, on-site, and now, I almost have non-stop work from them. I have also scheduled the Owner's and most of the employee's "babies" to detail sometime this summer..
All this work and exposure, has created even more referrals from these customer's relatives, friends, etc., it continues to go farther out almost every day.
For example, one of the many Landscaper guys who regularly works our neighborhood stopped by and asked me if I would detail his black Tahoe, and a Painting Contractor who has a couple of vehicles asked me if I could work him into the schedule.
People need to see your business (the graphics, etc..) and you working, and then ultimately, your work. And if they like what they see, they will stop by and ask you about your business and you then sell them details..
Barry, you will be so good at this ! Just work out your plan, get alot of ideas from the great bunch of people who contribute here, and go for it.
Feel free to call or email me and we can talk further, ok ??
Dan F