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Talk about resurrecting an old thread... LOL
I think the 528 comparison vs. the ES is not fair. The better comparison would be the 528 vs. the GS, which you also talked about and that is indeed what your friend chose. A good choice, IMO and exactly based upon the differences you pointed out.
I'm on my third Lexus (2008 IS350), when I chose mine it came down to the 335xi or the IS350. The bimmer was a bit more sporty to drive and my Lexus was definitely more refined and luxurious, so I chose the IS but still loved the 335. If I were 10 years younger, I would've probably picked the 335, although IMO, the I-Drive is a total disaster for BMW.
I think the 528 comparison vs. the ES is not fair. The better comparison would be the 528 vs. the GS, which you also talked about and that is indeed what your friend chose. A good choice, IMO and exactly based upon the differences you pointed out.
I'm on my third Lexus (2008 IS350), when I chose mine it came down to the 335xi or the IS350. The bimmer was a bit more sporty to drive and my Lexus was definitely more refined and luxurious, so I chose the IS but still loved the 335. If I were 10 years younger, I would've probably picked the 335, although IMO, the I-Drive is a total disaster for BMW.