You know, never thought about the NXT side of things, you could be correct.
Maybe it's going to filter into those that still love the feel of applying a paste wax from a jar. Still, high-end waxes will always sell. Even though the main ingredient is the same, it's what else they use for binding and for high gloss. Some add bees wax as well. But all will have some type of oils or silicone in it to get that wet look that everyone pretty much likes, it's just the dirt it attracts. When the finish heats up, some waxes really start to deteriorate, not so much the wax, but the agents used in the wax formula. You could almost see the oil/silicone starting to migrate up and float. Feel a finish when it was just waxed by a really good wax, then sit it in the sun and go and feel it again and you'll "feel what I mean".
It does seem more and more waxes are including some type of sealant in the formula so it stays on longer, beads longer, less dirt etc.
Going to the extreme of hand application (wax in your palm) is a bit much. I've done it, don't care for it and always use some applicator anyway. Besides, how do explain the mess in your palm to your girlfriend/wife or your friend who comes over to borrow a tool and you have that "stuff" in your palm? :stick
Give it time, soon all waxes will have some type of chemical as opposed to the natural Zymol high-end waxes, which I had all of them at one point. Nice stuff, but honestly could not see paying for it, no matter how hard Chuck tried to convince me.
Regards,
Deanski