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It'd be interesting to find out how Zaino's clay is different from the rest of the AutoMagic clay (the only company in the USA that can produce clay until 2012 or 2013). Effectively, aside from there being a couple different variations in clay "power", it's all the same stuff. Riccardo may be entirely different, though it cannot be sold here until AutoMagic's sole license runs out.
Yes, I am aware of the clay magic patent, but the thing that I find which is different between clays (even in the USA) is the pliability. I generally like a clay that is more pliable and that is why I like Z-18. I've used Meg's mild clay, Clay Magic blue clay, Mother's clay, pinnacle's clay, Riccardo Yellow and Zaino. Riccardo is my fave because of the pliability but Zaino seems next best to me.