Thanks for your feedback guys. The reason I formed this structure is because I started out removing stains or because details were generated from problematic quadrants. After I spoke on the problematic quadrant it was then easy to upsell the rest of the interior at the average rate of $50-$80.
For exterior of the vehicle I say, "$50 is the minimum for wash and wax which includes wash, clay bar wash, detailing of rims and all door jambs etc., followed by a finishing wax. To upsell polish and swirl remove, I say "It's $50.00 for polish and swirl removal which will bring deeper gloss and paint correction". My upsells have been working and I'm grateful for the action I do get. I've had picky customers before and I met their expectations however they have all moved away because of their success. I'm now adapting to just get business and referrals.
In regards to silver, gold, and platinum packages I have worked at shops that have these. The result is confusion, misunderstandings and time spent explaining packages to a disengaged prospect. Quadrant pricing in my opinion satisfies and interests the customers understanding of value as well as the amount of work that entails a detail or reconditioning. I experimented and notice I have happy customers selling them quadrant and step explanation of services vs precious metal grade categorization. I believe this is because I sold them the service and full understanding of areas covered. It's the salesman in me that says "hey if you don't want a full detail we can just clean up the back seat spill. It will be $25 or you can treat yourself for $25 more and get the rest of your interior completed." I'm just trying to get business and the customers I do receive from quadrant pricing are the best clientele I could ask for. Folks that will drop their vehicle off the night before because of schedule conflict or tell me to take my time. Either way I like my quadrant pricing and just wanted feedback which I do appreciate so Thank you again.
Simple is not what I'm selling. If details were easily done, my phone wouldn't be ringing. I'm selling details for Miata's to Suburbans and making it fair for customers. The Miata has 2 seats, Suburban can have 8, why categorize packages when you have variables like that to equate. Adding additional cost because of size after package is priced is not gonna get me a sale. Having the customer figure for themselves what there cost should be makes the customer sell themselves not you sell them. For example, customer: "I never use my 3rd row so a quick vac will do", I reply "sure I'll vacuum out that area at no charge I just wont detail it", now I have closed a customer for an interior and built rapport to move onto upsells. When I'm contacted by a new prospect it's for a reason and that reason is usually not habitual hygiene from another shop. I plan on raising my prices especially on the exterior paint correction however for now this is a hobby which is transitioning faster and faster to a business.
Thank you, thank you, thank you again for your feedback, more is appreciated.
J Young
