Wolfgang site a little harsh?

JasonD

JasonD

New member
I was checking out the Wolfgang website and saw this quote in their selling pitch. Is it me or is this a little harsh?







"There are only two means of paint protection: waxing and sealing. Traditionally, the much sought-after, liquid-like, deep shine is attained through a pure carnauba paste wax. But, even car buffs will admit that carnaubas are moderately difficult and time consuming (up to twelve hours to cure!), tend to streak, haze, and deteriorate in high humidity and temperatures, and most have solvents that eventually dry and dull paint. The biggest complaint concerning waxes is their short life span of eight to ten weeks, at best."
 
They're total morons. Too bad they don't mention how their poor excuse for a sealant can barely eek out 7 weeks.



Yeah yeah, I know, you got 6 months out of it. Excuse me while I go suspend my belief of reality...



Bill.
 
So, lemme get this straight.



They've developed a 'boutique' product, and they are marketing to the masses.



Sounds like a plan. Not a good plan, but a plan...



Jim
 
It's typical marketing. What product DON'T you see this with? "This sealant is the best blah blah blah. It will achieve the deepest wet looking shine blah blah blah."



We should all know by now that prep is the main ingredient to a beautiful paint finish.



The durability thing? Well, I don't know. I'll have to try it for myself and see how it works on a Florida car that is kept outside 24/7 and never washed. I have the sealant (got it for free from Autogeek), but never tried it. I will do this Sunday.
 
MattZ28 said:
It's typical marketing. What product DON'T you see this with? "This sealant is the best blah blah blah. It will achieve the deepest wet looking shine blah blah blah."
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Exactly!



If it bothers you guys so much, don't read it and don't use it. Find something in life to do, other than gripe about trivial crap.
 
I don't find it any more ridiculous than what I've seen on other sites about carnauba melting and how horrible silicones are.



BTW, I still use and like Wolfgang in spite of their somewhat goofy sales pitch.
 
that quote from the wg website doesnt even matter to me, cause i wax my car once a month, so why would "durability" from waxes opposed to wolfgang sealant, matter? expectations are always full of s*** on the labels...
 
JDookie said:
I was checking out the Wolfgang website and saw this quote in their selling pitch. Is it me or is this a little harsh?







"There are only two means of paint protection: waxing and sealing. Traditionally, the much sought-after, liquid-like, deep shine is attained through a pure carnauba paste wax. But, even car buffs will admit that carnaubas are moderately difficult and time consuming (up to twelve hours to cure!), tend to streak, haze, and deteriorate in high humidity and temperatures, and most have solvents that eventually dry and dull paint. The biggest complaint concerning waxes is their short life span of eight to ten weeks, at best."
Click to expand...



MattZ28 - your words were right on the money- it's all in the prep that's for sure



#1 - hard to work with - load of BS

#2 - time consuming - 24hrs is the curing time for most sealants so why are they saying 12 hrs is time consuming

#3 - waxes deteriorate in high humidity etc- true but that's why do two to three step synthetic - carnuaba-carnauba on customers cars (those who want wax)

#4 - dry and dull paint - the 20th century waxes did if you applied alot of it but I doubt today's waxes are like that

#5 - that's about as long as some sealants last.



However I really like Wolfgang DGPS- it's piss easy to use and makes the paint bloody slick and so far is doing a great job.

Wouldn't use it as a standalone sealant though, either after omikron bodyseal, klasse or poorboys exp for extra slickness and shine
 
ZaneO said:
Exactly!



If it bothers you guys so much, don't read it and don't use it. Find something in life to do, other than gripe about trivial crap.
Click to expand...



If it bothers you that we gripe, then don't read the thread. Find something in life to do, other than gripe about our trivial crap.



:wavey
 
I agree that the marketing is a bit off target, and misleading. I started using WG sealer a month or so ago. It puts on a nice wet looking finish, but as other have said, the slickness goes away after a wash or two. Personally I like FMJ the best of the ones I've tried so far -BF, WG, and FMJ. 4* and PB are next on the list.
 
Quote: IMO, "harsh" is a word that is usually used in the context of the "brutal truth", so with that in mind, I would say no this isn't harsh.

Some other words come to mind though, like inaccurate... erronious... misleading...bull$hit...



~One mans opinion / observations~



I totally agree…



But the level of experience / knowledge of most contributors to this site can ‘see’ though marketing hype and/or inaccuracies. Most marketing is aimed at Joe Average who unfortunately believes the hype only because they don’t know any better.



Although I must admit it’s a constant form of amusement…/



~Hope this helps~



Knowledge unshared is experience wasted

justadumbarchitect / so I question everything/ Jon
 
I dunno.... I didn't find anything too terrible in their comments. Keep in mind the readers of that blurb are not always people like us who are really into this hobby and share tips and tricks to avoid problems.



Case in point: Carnauba's are hard to work with. Now, most of us know that you need to apply carnaubas very thin and remove almost immediately. There are many carnaubas that are difficult to remove if you let them set up for too long. I've had this problem with almost every carnauba I've worked with. So I'd agree that carnaubas are "moderately difficult" to work with unless you know the little tricks to them.



Carnaubas DEFINITELY streak and haze if too much is apply, if the surface is too hot, or if its humid outside. Again, a very thin coat will help as will a squirt of water or QD to flash-cure the wax. But how many average users know those tricks?



It is widely accepted that carnaubas do not hold up in high temps and are affected by high humidity. Virtually everyone I've talked to in the industry admits this. It's why many of us use sealants instead.



As for solvents, yeah, most carnaubas have them. But they usually evaporate after application when exposed to air. For example, Meguiar's #16 has light petroleum distillates (acid treated) and naptha as ingredients, each 30-60% of volume by weight. Personally I'd rather not use a product with a high volume of solvents but with some products you can't get away from them.



Now, I'm no fan of Wolfgang "sealant" or their polish but that's separate from their comments above, which might be challenged but don't appear to be outright fabrications.
 
I think i'll stay away from this one. I do agree with Brets points, I dont really see anything misleading. But if anyone can find it, it would come from this arena/membership.....
 
Canubas are hard to apply. Most folks load it up way to heavily, let it dry to rock like state before scraping it off, and then there's the fun of getting it out of the plastic trim.



Carnubas are time consuming. I can apply several coats of a polymer type sealant in the time it takes to put down one coat of carnuba wax. And that's not including the time spent cleaning the carnuba mess out of trim.



Carnubas do have a horribly short life. A few weeks at best. Some, like



The closest I can come to questionable is the comment about the solvents in the wax dulling paint. Haven't had much trouble with them streaking and hazing either.



So no, I don't find it harsh, erronious or moronic. Doing a car with nothing but carnuba does take a lot of time, a lot of work, and frequent redoing. That's why I quit using carnuba waxes and switched to Klasse. ;)
 
My 2 ccents from a novice:



1) All waxes claim to be the best and tend to border on fictional

2) Many Autopians claim the stuff they use is the best and make equally exaggerated claims.
 
foxtrapper said:
Carnubas are time consuming. I can apply several coats of a polymer type sealant in the time it takes to put down one coat of carnuba wax. And that's not including the time spent cleaning the carnuba mess out of trim.
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S100, Souveran, and Natty's are time consuming? You can do an entire car in the area of 15mins...



Now #16, Collinite 476s, Blitz wax can be considered difficult and time consuming.



Then again, Klasse is quite difficult and has a distinct learning curve as does Zaino to a lesser extent, yet Wolfgang is very easy to use but has durability issues. EX, EX-P etc apply like Carnuaba and have problems with residue in trim.



So at least IMHO neither one across the board is more difficult than the other.
 
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