I use to like the Target's Vroom towels, but then was introduced to the Viking towels at Kmart. They are a little more expensive, but they are worth it IMO.
I use to like the Orange Vrooms also, but the dye keep leaking out onto my other towels, and I had about 4 bad ones that failed the CD test with the edging. That is just my experience though. You may like them. They are usually pretty well priced for the amount that you get. I know though that if I use Vroom again that I am going to go with the Grey towels, which is slightly more plush than the orange towels, and also a litttle more expensive.
I like the Vikings though because they are the only OTC brand that I have found so far, that has edging protection (Satin Edges).
If you can find the vikings for sale then that is the best bang for the buck. Remeber though that sometimes, quaility costs.