What is your man to women client mix?

mirrorfinishman said:
About 60% women and 40% men.



And for married people, the majority of the appointments are made by the women.





My mix is also 60% women and 40% men. In my demographics, affluent women are the families buyer. My marketing has recently been driven to appeal more towards women then men, even though it appeals to both. Opinions?
 
doged said:
In my demographics, affluent women are the families buyer.



Bingo!!!



Same thing here. Affluent women are the buyers. In most cases they are the ones that take care of scheduling everything that needs to be do at the house, including the car detailing.



ps- I actually have a good customer who had her husband thinking that she was the one who was taking care of cleaning the cars. It wasn't until I arrived at her home one morning and met her husband who was running a little late for work that day that he finally found out that it was me who was doing the car detailing, not his wife.
 
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