What do you think of the Lincoln Mark LT?

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rstype

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More badge marketing from Ford... did they not learn from the Blackwood?



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You took the words from my mouth, "they didn't learn from the Blackwood?" That thing is a F150 with bling. No thanks. :down
 
No flames please...



I really don't like the new Ford truck styling. This is worse.



I liked the Blackwood. Not a "real" truck, but I liked it anyway.
 
OTOH, from Ford's perspective they have almost nothing in R&D, and they will make a huge pile of dollars on every one that cannibalizes a loaded F150 sale, and especially on the ones that conquer Escalade sales.



There's no figuring what people will and won't buy sometimes.





That white leather interior won't hold up real well to a few weeks' work out at the construction site, I don't think.





Tom
 
Mosca said:
...That white leather interior won't hold up real well to a few weeks' work out at the construction site, I don't think.





Tom
Click to expand...



That truck probably wouldn't ever see a construction site unless it drove by one. Heck, I bet it would never even see a gravel road...



IMO, it looks better than the Blackwood, but that isn't saying much. :rolleyes:
 
Lincoln is adrift, what happened to it's luxury image? It now will have three trucks and two cars, soon to be four trucks, something is wrong here.



And calling it a Mark is sacrilege!
 
It needs to be black and sitting on 24 in. rims. Oh, and it needs Xenon lights too. Then, it will be "blingin." And how am I supposed to get by without my DVD Navigation system? What is this, the '80s? All in all, it's OK. Still, the Blackwood was better looking. I used to complain about the utility of vehicles like this, but these things are HUGE cash cows for manufacturers, and rappers need cars too, so whatever.
 
I like it!! Lincoln definitely needs a competitor to the Escalade trio. I don't think they'll sell a lot of them but then Caddy doesn't sell many Escalade trucks, just the SUV versions.



I think the lesson from the Blackwood is "don't spend a zillion bucks creating something super trick. Just spruce up what's already available and it will be profitable". The Blackwood was too fancy for its own good and was overpriced. I drove a prototype unit and the interior, while really nice, was not comfy at all. The Escalade interiors are FAR better than the Lincoln's.



Keep the price reasonable, make it comfy, and it will sell decently. There are people out there who want something like this. I see lots of King Ranch F150's in the South so there's a market alright.
 
I like it! The problem with the Blackwood was that it was not offered in 4WD or AWD, something any true truck guy would want (at least in the northern half of the country).



I think this is still too luxurious for the potential truck buyer, he will probably go sport ute for that price.
 
BlackRegal said:
Not to wander too far off topic, but all the talk about the "market" and consumer demand has me thinking....



This is just my opinion, but it seems to me that there is a market gap for a luxury truck/SUV that is truly offroad capable & reliable. Ever since Toyota stopped selling "real" Land Cruisers/LX450's in the US, I can't really think of anything that has filled the void.



None of the "high end" domestic trucks/SUVs (including the H2) would stand a chance for real off-road or expedition style driving.



Rovers? Sure, if they ran for more than a week at a time.



Mercedes Benz G500/G55 AMG? Sure, but not at $80K - $100K.



I'm not in any kind of financial position to buy any of these, but I hope to be someday. It just seems that all of the "high end" trucks/SUV's put out by domestics are more about flash than substance. To be totally honest with you, if I had $50K-$60k to drop on an truck / SUV, I think I'd buy the lowest mileage 97' LX450 I could find, and spend the remainder of the cash restoring and modifying it.
Click to expand...



Blackie, I think you've answered your own question, or filled your own request or fulfilled your own desire..... whatever, I'm rambling......:doh





Ya gotta ask yourself: How big is the market for a "high end" truck/SUV that is capable of hard core offroading? I think the truth is, not very big. In this segment you have two types of potential customers:



(1) The customer who has plenty of $$ and can afford an expensive off road play toy (that's all it is, just a fun toy) AND afford to pay for the inevitable damages that comes from serious off roading.



(2) The hard core off road enthusiast who doesn't have the $$ to afford a vehicle like this but has the interest and desire to create one. As we all know, there are lots of these folks and they're modding existing vehicles to suit their needs. Even if they could afford a new hard core off road luxo truck, they wouldn't buy one because they'd rather spend their $$ on modding something else.



Beyond that the pickins are slim. The few people who have both the $$ and the enthusiasm for hard core offroading are being served primarily by Hummer, Land Rover, and Mercedes. Only a small handful of these capable vehicles are sold every year because there is only a small handful of these people. If there were more customers there would be more product on the market.



The final question is: Of the people who are interested in a vehicle that is capable of expedition type of driving, how many of them would want to buy a new vehicle straight from the showroom instead of taking an existing vehicle (whatever brand and model) and modding it to their requirements? My feeling is most people who want a vehicle with this specific capability would rather build it or have it built to their specs. Even if a showroom new vehicle meets 90% of their needs, they'll still mod it and personalize it.



Personally I think the vehicle you're asking about already exists. Every Jeep model can negotiate the Rubicon Trail. You want a luxo off road SUV? Get a Jeep Grand Cherokee loaded to the max and you're taken care of. I'm sure a Land Rover Discovery can do the Rubicon with ease and their QC is much better than their reputation for it. You'd be surprised what a rock stock off road vehicle can do. My parents used to go off roading with a club in their bone stock Jeep Wrangler and manage 90% of the same terrain as the trailered-to-the-trail custom built rock crawlers. I'd imagine a JGC Overland with moonroof, CD changer, and DVD entertainment system can do 90% of what the Wrangler can do.



Just my 2 cents (well, a little more...) on the issue.
 
I have friens with a Blackwood and they love it. Not my first choice though. I think this is nice truck, yes it is a real truck with a "big" V8 and either 2 or 4WD which was the 'Woods biggest issue. I like the interior and exterior, but would change the F150 bumper and those aweful tail lamps! Oh and I agree it shouldnt be called a Mark.
 
If you want a PU buy a Ford, Chevy or Dodge, not Lincoln. Also what were they thinking using the Mark Nomenclature for a truck. A Mark is a big coupe, but who drives a big a coupe anymore.



Eric
 
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