Vroom Brand at Target

I got the web site up, and find their description of drying mf's confusing. Anyone know the difference in the following:



final touch drying cloth

large microfiber drying cloth

microfiber drying cloth

(there is also a PVA drying towel)



Guess it comes down to what difference there is between the final touch and their microfiber drying cloth. :nixweiss And no waffle weave?
 
I've also been pretty impressed with the vroom line. I've used the APC, tire shine, and MF's...no complaints. The tire shine kind of reminds me of auto magic super dress it.
 
Pennypacker said:
Has anyone tried the Vroom car wash soap? I was tempted to buy it a few weeks ago.
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I LOVE the Vroom brand. Cheap and OTC. no waiting for shipping. Everything i've used from them is very nice. I'm in love with their Tire Shine. Stuff lasts easily two weeks. Their car wash is also very nice. A little strong. I don't use it on my personal vehicle. Afraid it may strip the wax a bit. Their plush microfibers (can't remember the name of them) are really nice. The MF wash mitt is holding up really well too. Trying out the Vroom interior wipes now. Seem good...shed a bit.



I give Vroom two :bigups:bigups
 
Every time I go into Taget some Vroom stuff is on sale (not at all stores?) I just purchased a MF waffle weave two pack and MF sponge. I had the MF mit and like the sponge better (easier to get the low spots).



What are the "rules" regarding closed loop vs open and what to use taking wax off?



Has anyone developed a matrix?
 
chml17l said:
Maybe I just don't fit their targeted demographic--see below.



According to bizjournals.com: Target thought that their existing car care products did not engage their store's target customer enough. Method, the developers of the Vroom line, were asked by the Target automotive merchandisers to devise something to appeal to soccer moms instead of hardcore car enthusiasts. :think:



I just love those marketing geniuses.:rolleyes:
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Target's core demographic is women (80%) married with at least one child (>50%), college educated, family income above the local market's median income. I would imagine that sales have a lot to do with keeping it on the shelf as there is fierce competition for shelf space. They just need to make the product attractive enough for the soccer mom and high quality for the enthusiast for everyone to benefit.
 
that's funny.



If I were one of those stores I would put an actual car on the floor (donated by a local car dealer with proper adverstising) and stock high end detailing products. I'd get one of the workers (must be at least one who has a moded out Civic or something) to do demonstrations of claying, waxing. etc.

Maybe have half the hood waxed, half a wheel/tire dressed etc.
 
Louie said:
Target's core demographic is women (80%) married with at least one child (>50%), college educated, family income above the local market's median income. I would imagine that sales have a lot to do with keeping it on the shelf as there is fierce competition for shelf space. They just need to make the product attractive enough for the soccer mom and high quality for the enthusiast for everyone to benefit.
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I agree with you about Target's core demographic, but I also believe that is exactly the type of person who would never even consider detailing their own SUV much less actually using some of the Vroom products on it. Maybe its just a local thing, but I have never seen any soccer moms in my neighborhood washing their own vehicles. I think they all just go down to the swirlo-cloth-carwash whenever the windshield is just too dirty to see through. They have the disposable income to pay for someone else to clean their SUV so why would they spend their precious time on such mundane, menial tasks.



I don't have anything against the Vroom line, but, as I stated before, my local Target does a lousy job of stocking it. This makes it difficult for me to obtain a few of the better items in the lineup. The other aspect of department store shopping I don't care for is the constant hit-and-miss approach when you want/need a particular item that is now currently out of stock.



The product quality across the line may be up to the "soccer mom" standard, but not what I would consider enthusiast quality.
 
racingbeat said:
that's funny.



If I were one of those stores I would put an actual car on the floor (donated by a local car dealer with proper adverstising) and stock high end detailing products. I'd get one of the workers (must be at least one who has a moded out Civic or something) to do demonstrations of claying, waxing. etc.

Maybe have half the hood waxed, half a wheel/tire dressed etc.
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Wrong demographic- maybe Autozone, Advance or PepBoys. In my area PepBoys actually stock the largest variety of detailing products with CarQuest carrying more body shop supplies and pads. IMO Walmart does a better job with name brand car supplies than Target.
 
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