Upselling?

Wow. Well, I don't know how much OG costs and only use OC. I leave that stuff up to the big guys. $500 is the most I've ever seen and was shocked when I did see it, lol. SD isn't that nice anyway, I'm actually planning on moving after I finish school. I have more people in Sacramento (where I grew up) asking for details than I do down here. Location, Location, Location!
 
Jean-Claude said:
Whoa. I never said upselling is not the right thing to do. I said in the classic sense of the word, I do not upsell and then I specifically defined what I do.



It goes without saying that our names are on each car we touch. We ARE our businesses.



If you believe forcing paint correction on otherwise good paint is the only acceptable means to sell and apply opti-x, we will disagree. It would be as easy for the next guy to say that you, Brian, provide a low-quality service if you don't insist on full correction before opti-x, as opposed to your level 1 plus opti-x. Btw, the next guy will say anything short of level 3(or whatever) before opti-x is low-quality. You are entitled to view that anything short of level 1, regardless of the paint's condition, is hack work. That's a slippery slope I don't want to be on, as noted.



Is it a price point that drives the motivation to insist on correction prior to opti-x, or what is really there and requires attention? If it's the paint's condition, how can you suggest that every single car requires a level 1 prior to opti-x? Come on Brian... I love making money and I charge $400+ for the most basic correction, plus opti-x($750+). But I have seen a few cars that did not need correction prior to application and I could not in good conscious insist on them needing something I could not personally justify. I have done no correction, level 1 and level 2 correction prior to opti-x. It's based off what the paint needs and the client wants(up to something harmful or something I won't put my name on). Bottom line, I operate on a premise of educate my client, find out what they want/need, offer a solution and the choice is up to them.



I'm not forcing anything here. People have a choice IMO, they can get it done right and have their paint be in the best condition prior to applying OG or they can go somewhere else. Lets not consider the swirl thing, which by the way is present on every car out there on some level. When I do a one step paint polishing, the paint always has a higher level of gloss when I am done. It is very apparent to me and to the client. If the client is present after polishing is complete, I always have them look at the car prior to applying OG or whatever their choice is. Not a single client has ever said, "I hate that you won't apply OG without polishing." They are happy to know that the paint on their pride and joy is at the maximum gloss level prior to applying OG.



After I explain to potential clients the benefits of polishing prior to OG, I think I've had 2 people tell me they just want OG and no polishing. I tell them there are others who might do this, but I can't help you. So you see nobody got forced into anything as you implied.
 
Fair enough. It appears you handle the situation in a way that you feel is best and I respect that.





In context, paint correction is forced, not in a hold a gun to someone's head kind of way and that is not what I meant to imply. On the other hand, PC for my clients is optional based on a case by case condition.



If you have not, I suggest you research the psychology behind high dollar purchases. You may be very surprised what you learn about the buyers proneness to bagging and justification to others regardless of many things involved in their purchase.



gmblack3 said:
I'm not forcing anything here. People have a choice IMO, they can get it done right and have their paint be in the best condition prior to applying OG or they can go somewhere else. Lets not consider the swirl thing, which by the way is present on every car out there on some level. When I do a one step paint polishing, the paint always has a higher level of gloss when I am done. It is very apparent to me and to the client. If the client is present after polishing is complete, I always have them look at the car prior to applying OG or whatever their choice is. Not a single client has ever said, "I hate that you won't apply OG without polishing." They are happy to know that the paint on their pride and joy is at the maximum gloss level prior to applying OG.



After I explain to potential clients the benefits of polishing prior to OG, I think I've had 2 people tell me they just want OG and no polishing. I tell them there are others who might do this, but I can't help you. So you see nobody got forced into anything as you implied.
 
Jean-Claude said:
No one needs anything when it comes to cosmetics. People who are sick need something. Who can say that a medical doctor telling us we need medication is the same as someone saying a client needs their wheels opti-x'd?



People expect us to know what's best for their car's cosmetic care. When I go over the car and make recommendations, the usual response is "you're the expert". For the most part, they expect us to let them know what we think is best and give them pricing options.
 
I am talking about the tactics and perception of upselling that a lot of businesses use and people perceive, not giving an opinion when asked by a client and not a lack of effort to help clients get what they desire. Upselling and helping a client do not necessarily go hand in hand and in a lot of cases in business, they are two different things. The bottom line for me is that there are better ways to articulate that I help a client than saying I upsell them.



Scottwax said:
People expect us to know what's best for their car's cosmetic care. When I go over the car and make recommendations, the usual response is "you're the expert". For the most part, they expect us to let them know what we think is best and give them pricing options.
 
Then use a different word set that is more to your liking.

How about "I have some information for you regarding some condition-conditions of your vehicle"?

or

"From my years of expertise in this business, I would like to let you know that ###### is in need of?"

Lots of ways to use the lanquage of the land to make a point or inform.

Grumpy
 
And keep in mind that clients sales radar isn't as strong towards a Detailer as they are with a Car Salesman. This is not a high pressure environment and the tactics are totally different. But, like I've been saying, to be successful, there should be tactics that consolidate a win-win for us and them. I would strongly suggest that onyone who does this for profit to take a basic sales class to grasp common concepts that can provide you with alot of value.
 
Where is the confusion? I've not called anyone out on up selling. I've stressed that I don't care to claim to do it, rather, something else and explained the how and why of my position. Not only have I done what you're suggesting, but I've made it as clear as possible that's what I do.



At this point, it is clear that there is no more movement to be made on the subject from my end and would be me repeating what I've said more than I've already repeated ad nauseum. I will bow out at this point.

Ron Ketcham said:
Then use a different word set that is more to your liking.

How about "I have some information for you regarding some condition-conditions of your vehicle"?

or

"From my years of expertise in this business, I would like to let you know that ###### is in need of?"

Lots of ways to use the lanquage of the land to make a point or inform.

Grumpy
 
I understand, I think what may be a misconception by some in regards to this is a forum.

A forum consists of open discussion and you brought up a number of very good points regarding the subject of this thread.

The subject may have opened the door for many other members to think about just how they have or are presently addressing this subject.

All of the posts, by all, have for the most part, been such that may have resulted in some posistive benefits to all detailers.

Grumpy
 
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