tri-fold brochure advertising?

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imported_ajbarnes

New member
Hey guys! I'm in the startup phase of my mobile auto detailing business and I'm trying to work up some good advertising and marketing to get it off the ground. I read some posts about tri-fold brochures, and I was wondering if anyone knows if this really works. I never did this before, so please spare me with a lack of know how on this, but does putting brochures on cars (under windshield wipers..I'm assuming) trigger car alarms? I know this method may annoy some people, but what do I have to loose...besides I get to choose which cars I want to service, or should I say my target consumer. I'm trying to do a result generating and inexpensive advertising program to get the ball rolling. Please, any advice? Thanks! :xyxthumbs
 
People putting flyers on my mail box or my car really makes me :angry. I'm doing a mailing with my flyers. I'm targeting all homes in my area within a certain property value. Will it work? I don't know, but it's better than making people :mad: because you messed with their cars.
 
thanks for the reply! Maybe I'll give the direct mailing a try? I'm just trying to find a good marketing strategy more so than an advertising strategy since marketing seems to bring in more results. I don't know, maybe I just need to face the music:sosad and try my hands at some traditional advertising methods using some good ol' fashioned advertising tricks. I'm not looking for a huge response, I'm just a one man operation for now! I just want a steady flow of customer's to keep me busy and grow my business. Any more suggestions or comments is appreciated. Thanks again! ;)
 
I'd say just put flyers on people's houses.



It works, it is cheaper than direct mailing, and I don't think too many people get mad when they have flyers on their doors.
 
Originally posted by Intel486

....and I don't think too many people get mad when they have flyers on their doors.
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The things I don't like about putting hangers on peoples' doors is you have to trespass onto their property to do it and how many people actually use their front door. :nixweiss Most enter their homes through their garages. Something like a flyer may not ever be noticed on a front door, I know I wouldn't notice one on my door.



You can bulk mail a tri-fold for somewhere in the neighborhood of 17 cents a piece. You only need 200 presorted pieces to qualify for bulk mail rates. I'm paying less than 23 cents each to my local printing company which includes the folding, addressing, sorting, the use of their bulk rate permit and delivery to the P.O. That's only $46 max for 200 flyers and money well spent to not have to spend several hours dropping off flyers at peoples' homes.
 
thanks for the reply!



That makes alot of sense. I think I will go for mailing out "bulk" to a few zip codes that will probably pull some good results. I have a good idea of which areas are good because I used to work for an exterminating company. Thanks again! :up
 
As far as the bulk mail those prices are really cheap from what I've seen and don't forget you have to get the mailing list somewhere and they are not cheap at all. I get a better response putting them on the car or mail box , if someone is going to get mad because they recieved a brochure then they're not a customer I want anyway. Just my thoughts.
 
So many good responses! Don't know which way to choose!:scared I think I might try my hands at all methods and see which one will pull the best results. I like all the ideas...they all sound promising...but I'm dealing with Philadelphians....yikes!:( Maybe if I have my Philly cheese steak I'll get the perfect idea.:D

I'll keep everyone posted on which ideas are pulling the best results. Thanks again everyone...lots of great advice!:up
 
HellrotCi said:
The things I don't like about putting hangers on peoples' doors is you have to trespass onto their property to do it and how many people actually use their front door. :nixweiss Most enter their homes through their garages. Something like a flyer may not ever be noticed on a front door, I know I wouldn't notice one on my door.



You can bulk mail a tri-fold for somewhere in the neighborhood of 17 cents a piece. You only need 200 presorted pieces to qualify for bulk mail rates. I'm paying less than 23 cents each to my local printing company which includes the folding, addressing, sorting, the use of their bulk rate permit and delivery to the P.O. That's only $46 max for 200 flyers and money well spent to not have to spend several hours dropping off flyers at peoples' homes.
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There is a place that hands out flyers here. I'm sure there is one in your area. It is $95 for 1000 to be handed out if I get in with a group of flyers. i.e. there will be a small packet (usually three to four other flyers) put onto someone's door.



For $115 I can have 1000 flyers handed out and I can do a custom hand out. I can pick what streets, I can eliminate apartments, etc. That is only around 11 cents a flyer and I don't have to worry about getting a mailing list, putting the address on the tri-folds, or buying a license to put flyers on doors (one area here you have to have a license to put flyers on doors).



I also don't think it is trespassing to walk to someone's door and stick a flyer on it. Maybe if you were going through a gate or something. I guess all the girlscouts, school children, and mail men who walk to your front door are trespassing too.



People usually use their front door at least once a day. I know I open mine to get the mail and you can usually see something on your door when you drive up.



Direct Mailing probably will be something I'll do in the future but for someone just starting out it is better to hand them out yourself. It is cheaper and more cost effective during a time you might not have a lot of money to spare after you buy equipment, supplies, etc.



In the beginning you probably won't be booked full anyways so go hand out flyers when you aren't working!
 
Intel486, all of your points are valid. I guess I just have enough startup money to put a good portion toward advertising and marketing. With my budget I'll be able to target 2200, upper level income, potential customers with home values deep into the 6 figure level. 1% of my target will pay for all my advertising and marketing expenses, which I don't think will be a problem.
 
HellrotCi said:
Intel486, all of your points are valid. I guess I just have enough startup money to put a good portion toward advertising and marketing. With my budget I'll be able to target 2200, upper level income, potential customers with home values deep into the 6 figure level. 1% of my target will pay for all my advertising and marketing expenses, which I don't think will be a problem.
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That sounds good. It still just seems like a high price to advertise but my target customer's are different than yours so yours could be a better way to go.
 
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