The Investor's Business Daily, has a feature, "Ten Secrets to Success" and one of them is:
"Don't be Afraid to Innovate; be Different"
These ten secrets are great strategies for succeeding not only in business, but in life too.
Doing what everyone else is doing is a sure way to mediocrity. If you want to blend in with the pack just do what they do.
Detailers are famous for "talking the talk," but few really "walk the walk." They claim to be a professional, the best detailer in the area and better than everyone else. But when you look closely at their operation they are using the same primitive technology that everyone else uses: heavy electric buffers; shop vacuums; maybe a portable extractor a few supplies and a few chemicals.
They have the same training that most have, "trial and error," seat of the pants learning vs any formal training. And they refuse to even go to any seminars or training sessions, "heck they already know everything there is to know."
The reality is that the motorist has a very difficult time telling one detailer from another because all of them say about the same thing. "We are the best detailer in town...." or "We can save you money..."
But, in today's competitive marketplace it is only the knowledgeable superstars that stand out and get noticed.
It is said "you don't have to act like a fool to get notice," but you do need to break away from the pack.
Take a look at how you do business honestly and then check out the competition from a customer's point of view, are you really any different? Why? What do you do that is unique? If you can't find that you are doing anything different than other detailers in your area you will just blend in with the pack.
Find out who is successful in the detail business in your area and objectively look at what they are doing instead of complaining that you are a better detailer and should be getting the $500 per car they are getting. They are getting it and you are not because the customer believes they are worth that money, and you are not no matter what you think of your skills.
Being a professional is important of course, BUT standing out and getting noticed is the only way to boost sales and make detailing a lot more fun.
Just some well intentioned ideas to help you technicians get out of the technician's rut and grow your business not your detailing skills.
Bud Abraham
DETAIL PLUS SYSTEMS
"Don't be Afraid to Innovate; be Different"
These ten secrets are great strategies for succeeding not only in business, but in life too.
Doing what everyone else is doing is a sure way to mediocrity. If you want to blend in with the pack just do what they do.
Detailers are famous for "talking the talk," but few really "walk the walk." They claim to be a professional, the best detailer in the area and better than everyone else. But when you look closely at their operation they are using the same primitive technology that everyone else uses: heavy electric buffers; shop vacuums; maybe a portable extractor a few supplies and a few chemicals.
They have the same training that most have, "trial and error," seat of the pants learning vs any formal training. And they refuse to even go to any seminars or training sessions, "heck they already know everything there is to know."
The reality is that the motorist has a very difficult time telling one detailer from another because all of them say about the same thing. "We are the best detailer in town...." or "We can save you money..."
But, in today's competitive marketplace it is only the knowledgeable superstars that stand out and get noticed.
It is said "you don't have to act like a fool to get notice," but you do need to break away from the pack.
Take a look at how you do business honestly and then check out the competition from a customer's point of view, are you really any different? Why? What do you do that is unique? If you can't find that you are doing anything different than other detailers in your area you will just blend in with the pack.
Find out who is successful in the detail business in your area and objectively look at what they are doing instead of complaining that you are a better detailer and should be getting the $500 per car they are getting. They are getting it and you are not because the customer believes they are worth that money, and you are not no matter what you think of your skills.
Being a professional is important of course, BUT standing out and getting noticed is the only way to boost sales and make detailing a lot more fun.
Just some well intentioned ideas to help you technicians get out of the technician's rut and grow your business not your detailing skills.
Bud Abraham
DETAIL PLUS SYSTEMS