It looks like I was short on the dollar amount - $69 versus $40 so roughly in Pinnacle Souveran land or slightly more...
http://www.autopia.org/forums/showthread.php?s=&threadid=36516&highlight=swissol
Here are some basic wax prices (US dollars):
Onyx (cheapest) $69 (30% Carnauba)
Saphir premium $119 (40% Carnauba)
Concorso (used on show cars) $199 (48% Carnauba)
Mystery $499...the mystery is the high price. (55% Carnauba)
Divine $1,950 (60% Brazilian white carnauba by volume)
They have several special blend waxes for cars:
Samurai (Japanese of course) $69
Viking (Saab/Volvo) $69
Shield (teflon for SUVs) $115
356 (older Porsches) $119
Zuffenhausen (newer Porsches) $119
Scuderia (Italian paints) $119
This seems reasonable. They appear to have their own version of sorts of GEPC called Cleaner Fluid at $30.
Car Bathe is a car shampoo concentrate at $49 for 200 ml which I find quite pricey. They also have convertible top cleaners, tire & wheel cleaners and dressings, and interior items including a tempting wax for wood trim.