quamen said:
I have everyone calling me to get their detail needs completed and I never handed out a flyer this season!!
Im just not feeling that great cause the pressure everyone puts on me to get their cars done asap.
I added it up between all the business stuff, average work week seems to be about 90 hours or more.
Sounds like it's time to take control of your business. The first thing to keep in mind is you are the boss and you make your own schedule. You're working 90 hours or more because you have choosen to work 90 hours or more. It's not everyone else who is causing you stress. It's you who's causing your own stress.
Okay, so how do you take control? The first thing you need to do is evaluate your pricing. I've found that the best way to work less and make more is to simply keep raising you prices until you have got just the right amount of work that meets your business objectives.
Think about it this way. And this is just an example. If you were to raise your prices by 50% you would only have to do half as many vehicles in order to make the same amount of money. And you would only have to work half as much of the time. Okay, so it's a little scary to go out there and raise your prices.
Now listen closely and I let you in on a little secret. The key is not to raise your prices on your bread and butter customers. You know the ones I mean. They're the customers that you hear from over and over again. Do not raise the prices of your steady customers.
If you look closely at your income from detailing, you'll see that 80% of your income comes from servicing your steady customers. It's the 80 - 20 rule. Basically, 20% of your customers generate 80% of your income. Don't believe it? Take a close look at where your income from detailing is coming from and you'll quickly see that it's true. Yes, 80% of your income usually comes from 20% of your customers.
What you do is begin to overprice the 80% of customers you don't hear from too often. Hey, that's what they get for not calling you on a regular basis. You'll also want to consider overpricing any new customers too. The key is if you're going to take on any new work, then why not get them priced at a premium. Sure you'll scare off some new prospects, but that's all part of the plan.
Remember, it's all about making as much money as you can for every hour that you work. It's not about volume and being busy. Hey, I'd rather be half as busy making twice as much money. It's all about maximizing you efforts so that you can make more money per hour. That way you can work less hours and make more money.