We all have different ways in justifying the enormous amounts of money we spend on our detailing products inorder to keep our beloved vehicles (and or our customers vehicles) in "Autopian" condition. To me, there's more than one answer to your question. And I'm quite sure there really isn't a "wrong" answer to your question, as we all have different wants-needs-expectations etc. For a carnauba junkie such as myself, Souveran is at the "Pinnacle" ( pun intended ) of my carnauba paste arsenal. It shares the spotlight with my other "go to" paste carnaubas (Natty's Blue,XXX Hardcore,Trade Secret,P21S,DP Max Wax & Meg's #26) for a number of reasons. When applied over a properly prepped surface, the amount of depth,gloss,reflectivity & wetness Souveran produces is simply stunning on my black paint. ( and other dark colors ) It's incredibley easy to use. Glides on even & effortlessly.........removes with a feather light touch. It doesn't dust. It also makes me feel good while using it because it smells so good. (lol) On the flip side........Durability & longevity are not it's strong suites. That aspect is really a non issue with me, for I wax about every 2 weeks in the warm weather. Being more of a "Show Car" wax, I don't expect it or any carnauba to last more than 6-8 weeks. In fact, for over 20+ years, I've never let a product last more more than 4 weeks before re applying/topping or stripping it inorder to change products. My passion for detailing draws me to my vehicle constantly. I can't keep my hands off it! (lol! characteristic of a Nuba Junkie! )
When it comes to cost......it's simple. While I'm not up to speed with the Euro/Dollar conversion, I can only speak in terms of cold-hard American cash. If you time your purchases correctly, you can save money buying Souveran on sale. But even at full price ($70.00) your "tub" of Souveran should last around 2 years. That's $35.00 per year. Short money! If you think about it......$35.00 is one night out at the Pub.......it could also be dinner for 2 for a night. Or think about it another way......If you get, let's say, 30 coats of Souveran from one "tub" ( I love that word! lol) at $70.00 a tub that equates to just $2.33 per coat. Here's where it pays off in the big picture. In 2000, I bought a new 2000 Honda Accord- EX V6. Being the detailing crazed maniac that I am, I kept my Honda in "Showroom condition". In October of 2004, I traded it in for a new truck. First off, Honda's hold their value, but I enhanced the value of my Honda through my detailing efforts. To make a long story short........I owed $1800.00 on it and got $12,000.00 for it from the Dealer when I traded it in! ( it had 75,000 miles on it, to boot!) So my $1,000.00 arsenal of detailing products truely paid off. So to me a $70.00 "tub" (there's that word again!) of Souveran, combined with my arsenal of "supplies" netted me over $10,000.00 in equity.
However......Even I must admit that paying $1500.00 for some of that Zymol stuff is completely nuts!! Spending $70.00????????? Hell Yeah!!!