Scott H. and others-- Opti Question

I

imported_WCD

New member
Point of clarification...



Opti-Coat

Optio-Coat 2.0

New warranty Opti-Coat





The new warranty program: 10 cc's for $95 purchased through Opt.



Is the product IN the 10cc's any different than what you get in the 40cc's of Opti-Coat syringe? There is some misunderstandings around the forums. If not, you are paying for the warranty, correct?



Thanks!
 
Chris Thomas has confirmed that the product in the 10cc syringe is the same as the 40cc Opti-Coat Pro. Basically you're paying $36.25 for the coating, and $58.75 for the warranty card.
 
jermar said:
Yes, but isn't the pro version a thicker, faster drying product than Opti-coat 2.0? Is this for sale only to pros?
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Yes



sent using my thumbs, mispelling most words
 
jermar said:
Yes, but isn't the pro version a thicker, faster drying product than Opti-coat 2.0? Is this for sale only to pros?
Click to expand...



I believe that is correct. Plus you are expected to use the full 10cc's on the vehicle.
 
jermar said:
Yes, but isn't the pro version a thicker, faster drying product than Opti-coat 2.0? Is this for sale only to pros?
Click to expand...



Yes, but OC2.0 isn't sold in a 40cc syringe; it is sold in a 20cc size. OC Pro is sold as either 40cc, or soon the 10cc warranty kits.
 
So I apologize, but I'm still a little confused.



Opti-Coat

Optio-Coat 2.0

New warranty Opti-Coat

Opti-Coat Pro



What are the differences in the product, the cost, the source, and the amount included for each?
 
So the two products available are:



Opti-Coat 2.0 - available to consumers. Normal opti-coat.

Opti-Coat Pro - Formerly named Opti-Guard and only available to Pro's.



Is that correct? So what are the functional and cost differences between the two? What is required to be considered "pro"?
 
Greg Gellas said:
They re-named Opti-Guard to Opti-Coat Pro. No more Opti-Guard.
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Correct. And the product did not change whatsoever. What are available now are:



Opti-Coat 2.0 (20cc consumer version) MSRP $70 and available from multiple retailers.



Opti-Coat Pro (40cc professional version) MSRP $145 and available from OPT direct, and apparently a few other authorized distributors.

Opti-Coat Pro (10cc professional version with warranty pack) MSRP $95 and available from OPT direct, and apparently a few other authorized distributors.



Both Opti-Coat Pro offerings are the same chemical, the only difference is the quantity included and the addition of the warranty pack with the 10cc offering.
 
The only thing that's not entirely clear to me is why anyone would pay $60 per application for a warranty? That's significantly cutting into margins, and for what exactly?
 
The customer gets an actual warranty from Optimum. This is like the many dealers doing the same thing for up to $800 per new car. Consumers like a warranty and that's what they are buying- It's all in the movie, Tommy Boy. "You can get a good look by..." :)



David told me that detailers can only buy the warranty product through him. I had a few buyers, but I could not sell to them.



Rob
 
Ahheck01 said:
The only thing that's not entirely clear to me is why anyone would pay $60 per application for a warranty? That's significantly cutting into margins, and for what exactly?
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Doesn't cut into margins if you charge more for the warrantied version. My guess is the people most interested in the warranty version are those who keep their cars a long time. The non-warranted pro version will be great for people who lease. Nothing to do during the duration of their lease except wash, 10 year warranty won't appeal to them but the lower application cost will.



Look at it this way. If you buy an appliance, lap top, HDTV, etc at a certain price-point or durability expectation, the add-on warranty is worth the money. I didn't get an extended warranty on a $329 laptop, but if I'd paid $750, I sure would have. Same with tires for me. When I had 14 and 15" tires on various cars, it wasn't worth the extra $15 per tire for the warranty certificates. The tires were inexpensive enough it wasn't a huge deal to replace one that goes bad. When I got a car with 17" wheels, the tires were twice as expensive and it was then worth getting the certificates.
 
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