Rumors of new product from Meguiars
- Thread starter imported_dfazekas
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RaskyR1
Rasky's Auto Detailing
hotrod66paul said:
OK, here's the deal.
EDIT: Guess I should read the whole thread first!
RaskyR1
Rasky's Auto Detailing
gmblack3a said:
LMAO!
I find myself doing that more often now too...
Apollo_Auto
New member
JohnKleven said:
+1 for that, John
. Sounds like they've managed to create the "rumor" hype...JohnKleven said:
LOL!!!! Damn right!!
Meguiars is simply another classic American company that EXCELS in Marketing.
Lots of activities on the Internet, excellent support, very strong infrastructure, glitzy literature, superb brand imagery, crystal clear brand-positioning, industry-leading label graphics, stupendously convincing claims/features, great packaging, fantastic distribution and wonderful adjectives etc etc.
But IMO, many of their stuff are over-hyped failures/under-performers based on their premium price.
(eg NXT1and2).
Product line problems:
1. Too many SKUs, too many line-extensions to the unfamiliar consumers, resulting in too many similar products (NXT shampoo, Gold Class shampoo, etc etc).
2. Product range is too wide and might be confusing for the average guy who's new to detailing (NXT, Gold Class, Mirror Glaze No3, No26 etc). Which one to buy? Whom to seek advice from while I'm staring at the products inside a store? Experienced Product Managers will know that the consumer will just shift attention to another brand on the shelf that presents an easier choice.
4. Too many new stuff replacing old stuff (new graphics/labels etc.......is the replacement even necessary?)
5. Does Meguiars conduct market research (eg focus group studies amongst pro detailers and DIY enthusiasts) before launching new replacements or new products??? Or is it another overly active company that's constantly launching new stuff just for the sake of meeting its KPIs, achieving a sumptious-looking "marketing grid" and surpassing annual targets?
To me, Meguiars has ended up being a Jack of All Trades, and master of none.
If I were Meguiars, I would stop pecking around with these "new products".....and prioritise on developing a truly high-end COATING (which it still doesn't hv) that really performs in all climates and supported by Meguiar's typically extensive, crystal clear marketing and application literature.
But to give them some credit, I love their 105, 205, M85, M83, Ultimate Quik Wax and Ultimate Quik Detailer.
Dan
Well-known member
Meguiars does one thing better than any other company in the detailing business. That is grabbing market share and making money. More so than anyone else, I think Optimum strives for perfection.
Confusing .. maybe. Meguiars is fighting the sales war on 2 fronts so inevitably, they'll have duplication in their line. That being said, in my opinion their car soap selection should really be reduced as it's really impossible to tell em apart.
They are a mass market provider of car care products to the masses. They also want to maximize sales so they have 2 or 3 lines to hit every kind of buyer who may be influenced by packaging design moreso then product performance.
They are serve the professional bodyshop/detailer with the Pro line as well as Detailer lines. Duplication comes as a result of many "pro's" not wanting changes to how they approach detailing in their bodyshops. Sure most of the products could be obsoleted but at the end of day but some detailers simply don't want to change from diminishing abrasive to constant sized abrasives like in 105/205. Maintaining old formulations must surely still be profitable so there is a reason to keep em. I remember when Meguiars was discontinuing No. 16 (their blue tin wax) - people on here went nuts trying to grab it all... and those are Autopians not casual bodyshop guys who just use what they are use to!
Being a marketer, I completely understand and appreciate why they do what they do. The shelf space is there for the taking at the stores, so why not fill as much of it with Meguiars... otherwise Eagle 1 etc. will just do it.
They are a mass market provider of car care products to the masses. They also want to maximize sales so they have 2 or 3 lines to hit every kind of buyer who may be influenced by packaging design moreso then product performance.
They are serve the professional bodyshop/detailer with the Pro line as well as Detailer lines. Duplication comes as a result of many "pro's" not wanting changes to how they approach detailing in their bodyshops. Sure most of the products could be obsoleted but at the end of day but some detailers simply don't want to change from diminishing abrasive to constant sized abrasives like in 105/205. Maintaining old formulations must surely still be profitable so there is a reason to keep em. I remember when Meguiars was discontinuing No. 16 (their blue tin wax) - people on here went nuts trying to grab it all... and those are Autopians not casual bodyshop guys who just use what they are use to!
Being a marketer, I completely understand and appreciate why they do what they do. The shelf space is there for the taking at the stores, so why not fill as much of it with Meguiars... otherwise Eagle 1 etc. will just do it.
As for jack of all trades and master of none? Really?
M105/205 is pretty much fool proof and the gold standard and goto for many.
Their DA is pretty sold.
Pads are top notch.
Waxes: No. 26, No. 16 and Gold Class are tier 1. NXT is also very highly regarded. Maybe not as boutique as some others but those are sold in smaller quantities, such that Meguiars would never be able to make a business case for.
Sealant: Their Polymer sealant has long durability and is excellent. Just not as hyped here as perhaps other boutique ones.
Interior Detailer: Their No. 40 is awesome and as good as anyone elses. Many like their red bottle Interior Detailer for cleaning and matte finish.
Plastic care: Their 2 step pro is perfect it.
Tires: Endurance is perfect and No 40 works well as well as their Detailer line one is good (been using now for 6 months).
Rims: Wheel brightner can be considered master level. they have a number of other less harsh products for everyday use.
So where exactly is Meguiars having an issue with not being the "MASTER" of a certain category.
In my opinion, their really only fault lies in LeatherCare. But then again, very few have been able to do it justice and on a mass scale, most customers simply don't take care of leather.
As for the latest generation of washes like QEW/ONR. From a liability perspective. They may chose to stay out of that categorary for the masses. To easy to be sued for damage from your everyday Joe not understanding how properly use such a product. Can see lawsuit hell for them potentially.
M105/205 is pretty much fool proof and the gold standard and goto for many.
Their DA is pretty sold.
Pads are top notch.
Waxes: No. 26, No. 16 and Gold Class are tier 1. NXT is also very highly regarded. Maybe not as boutique as some others but those are sold in smaller quantities, such that Meguiars would never be able to make a business case for.
Sealant: Their Polymer sealant has long durability and is excellent. Just not as hyped here as perhaps other boutique ones.
Interior Detailer: Their No. 40 is awesome and as good as anyone elses. Many like their red bottle Interior Detailer for cleaning and matte finish.
Plastic care: Their 2 step pro is perfect it.
Tires: Endurance is perfect and No 40 works well as well as their Detailer line one is good (been using now for 6 months).
Rims: Wheel brightner can be considered master level. they have a number of other less harsh products for everyday use.
So where exactly is Meguiars having an issue with not being the "MASTER" of a certain category.
In my opinion, their really only fault lies in LeatherCare. But then again, very few have been able to do it justice and on a mass scale, most customers simply don't take care of leather.
As for the latest generation of washes like QEW/ONR. From a liability perspective. They may chose to stay out of that categorary for the masses. To easy to be sued for damage from your everyday Joe not understanding how properly use such a product. Can see lawsuit hell for them potentially.
RaskyR1
Rasky's Auto Detailing
paco said:
Well said. :xyxthumbs
Dan
Well-known member
paco said:
Polishes - Menzerna is as good, if not better, especially in the finishing dept. 105 is great if you need a compound to finish pretty clean, but who here doesn't follow a compound with a polish? Optimum makes some great stuff, and I really am growing fond of UNO.
Waxes - its not even close, sure Megs are a good value, but Collinite is a better value. They also all stain trim and have short durability compared to their boutique peers. Lookswise #26 is strong, but its easily beat out by waxes in the $30-50 range.
Sealants - not even close, you can get DG stuff for <$10
Plastic - 303 is light years above in protection, stuff like OLC is much more versatile and dries to an OEM finish
Tires - Z14/DG253 or Optibond, last longer than endurance and look better
Rims - P21S, cleans safely and well. Griots is a great value for an everyday cleaner that is safe.
if not.. the difference between Menzerna and Meguiars are marginal at best now that 105/205 are out. It's a matter of personal perference and your approach to polishing.
Collinite.. maybe on durability but a wax is just that should be applied often for optimal performance so i don't hold to the theory that you should have a durable wax.. if you want durability .. go with a sealant. For the 30-50 dollar range.. if Megs was to do that... it would probably represent less then 1% of their revenue would come from such a product. Plus, Meguiars No. 26 easily competes on look with those boutique ones with no problem.
When does cost mean anything about being top of the class? Meguairs Polymer Sealant asily compete in look and performance with DG's. Yeah, its cost more but .. i don't exactly see DG spending a lot of money on advertising, supporting the industry by sponsoring events etc. At least Meguiars gives back to the industry in very significant ways. So yeah.. it costs more then DG but Meguiars spends promoting the industry..that costs money to do.
Yes 303 is a good product. I use it myself. As I do No. 40. As I do Zaino's.. etc. Not exactly everyone wants an OEM finish. 303 doesn't unless you take a lot of care on how much you apply.. in which you are limiting the UV protection amount that it's famous for. I'd actually as far as to say 99% of consumer don't even know what an OEM finish is.. As for Pro's.. some may actually want a bit of gloss so it's clear to the customer that a product was applied and justify the expense of the detail. I don't.. i prefer OEM but im one of the 1%'ers. Plus, I can get that depending on how i cut their Detailer line Hyper Dressing. Even the very well regarded here Optimum dressing isn't anywhere near OEM. So where does Meguiars have a fault in the dressing.[/QUOTE]
Endurance lasts as long if not longer the Z14 (yes I use both depending on how I feel on a given day). Of all of them, the difference durability is marginal at best. At most, it's a few days difference and only if.. and a big if.. the tires are properly washed/decontiminated of oils from everyday driving.
OK.. P21s as does Menzerna make an exceptional pH neutral wheel cleaner. But it comes at a very high price. That being said.. ok.. Meguiars might be a bit behind in neutral wheel cleaner. That said, no company can be the class of the field in every category. They have good to exceptional cleaners but yeah, i'd like to see them develop a clingy, neutral pH long dwell product as well.
yakky... funny i just noticed.
Almost all of the products you mentioned in your post are predominately if not all "INTERNET" based online sales companies and not Bricks&Morter or direct to detailer lines. The 2 business models are drastically different and require different justifications for product development as the sales distributions are quite different.
The only way Meguiars to directly compete with the boutiques is to create a boutique one of their own.. which would probably operate at a constant loss based on Meguairs overhead costs vs. start-up/home based businesses.
Might want to take on the concept of a loss leader as a Marketing endevaour but the CFO and Controller would constantly be annoyed at the red part of that corporation on their balance sheets.
Menzerna caters to OEM car manufacturers directly at manufacturing plants and due to online retailers, have now a means of selling to general customers. But it's more of an offshoot vs. core business area for them.
303 is a mass product. That has had a ok success but up here in Canada. It's not exactly easy to find and you have to hunt it down on occasion.
Almost all of the products you mentioned in your post are predominately if not all "INTERNET" based online sales companies and not Bricks&Morter or direct to detailer lines. The 2 business models are drastically different and require different justifications for product development as the sales distributions are quite different.
The only way Meguiars to directly compete with the boutiques is to create a boutique one of their own.. which would probably operate at a constant loss based on Meguairs overhead costs vs. start-up/home based businesses.
Might want to take on the concept of a loss leader as a Marketing endevaour but the CFO and Controller would constantly be annoyed at the red part of that corporation on their balance sheets.
Menzerna caters to OEM car manufacturers directly at manufacturing plants and due to online retailers, have now a means of selling to general customers. But it's more of an offshoot vs. core business area for them.
303 is a mass product. That has had a ok success but up here in Canada. It's not exactly easy to find and you have to hunt it down on occasion.
Dan
Well-known member
paco said:
Its a complete product line, and a good one, but your orginial statement was:
"So where exactly is Meguiars having an issue with not being the "MASTER" of a certain category."
And I can tell you with great certainty that you can pick any Meguiars product and find a better equivalent. Sure it might cost more or be harder to find, but you said nothing about being the master of value.
imported_dfazekas
New member
BigAl3 said:
I don't know that I've ever been so excited to try a product.
I've heard people making pretty big claims about this stuff.
I hope it lives up to the hype.
Accumulator
Well-known member
yakky said:
This thread is a bit, uhm...contentious for my taste and I sure don't want anybody thinking that I'm contributing to that....that said, what product do you consider superior to M105 (esp. the old v1.0 if that matters)?
I'm no fanboy for Meguiar's stuff in general and only use a few of their offerings, but M105 has qualities I haven't found in any other product.
Dan
Well-known member
Accumulator said:
There is only one thing I like about 105, the amount of cut, I hate everything else about it. It is so messy and has such a narrow operational margin, that for me, a hobbyist, is too frustrating. I am really digging HD Uno, though I only have limited use of it, so I'm hesitant to say its much better. It has plenty of bite, even on Audi clear. I can't honestly say which has more, but its so much less messy. Less dust, no sling, much longer working time, easier to wipe off. I personally don't care how well M105 finishes, anyone here is going to chase it with a polish, so the fact that it finishes pretty well, is a moot point for me.