Really loving Opti-Coat so far!

Lonnie said:
Somehow I think this product will be the best "permanent wax" so far that has eluded the detailing industry. I really do think, though, that Optimum Polymer Technologies wants to keep in the hands of a few true detailing professionals for awhile to guarantee the results are, well, Optimum (pun intended). I would like to see "certified detailing application dealers" who are just that: factory-trained and certified that they can apply Opti-Coat properly.That is best left to David Ghodoussi, CEO of Optimum Polymer Technologies, Inc and his marketing department. (Are we talking exclusive "franchised areas" in this equation?)
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I agree (still waiting for my order to mail).

I have been working the last week on how to market this to my customers and ran into a possible issue. Dealerships have been offering $300 'paint sealant' applications with multiple-year guarantees for decades. Many people know now it's a sham (especially us on Autopia), but some people still fall for it. How to you convince people that this stuff is the 'real deal' when it comes to actual long-term protection and not more snake-oil for the consumer that has already been turned-off by the "no need to wax!!" hype?



I try my best to educate my customers and market about proper detailing, but I just find this one may be difficult. Some people already have a hard time believing me when I tell them that $300 paint sealant application the dealership just charged them for is the same thing I use on every detail at additional no charge.
 
todd@bsaw said:
I agree (still waiting for my order to mail).

I have been working the last week on how to market this to my customers and ran into a possible issue. Dealerships have been offering $300 'paint sealant' applications with multiple-year guarantees for decades. Many people know now it's a sham (especially us on Autopia), but some people still fall for it. How to you convince people that this stuff is the 'real deal' when it comes to actual long-term protection and not more snake-oil for the consumer that has already been turned-off by the "no need to wax!!" hype?



I try my best to educate my customers and market about proper detailing, but I just find this one may be difficult. Some people already have a hard time believing me when I tell them that $300 paint sealant application the dealership just charged them for is the same thing I use on every detail at additional no charge.
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Send them the link to David's review! ;)
 
Lonnie said:
Somehow I think this product will be the best "permanent wax" so far that has eluded the detailing industry. I really do think, though, that Optimum Polymer Technologies wants to keep in the hands of a few true detailing professionals for awhile to guarantee the results are, well, Optimum (pun intended). I would like to see "certified detailing application dealers" who are just that: factory-trained and certified that they can apply Opti-Coat properly.That is best left to David Ghodoussi, CEO of Optimum Polymer Technologies, Inc and his marketing department. (Are we talking exclusive "franchised areas" in this equation?)
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Spot on! It's basically for competent Pros who know what doing and not for newbie wax-o-holics that want to try the flavor of the month. David's already had 1 too many people screw up their car in addition to question their ability once they've been granted this product. Once this product is in the hands of the real end user, I'm sure that those people will grow the reputation of the product. He'd rather sell this to someone doing 100's of cars per year instead of a bunch of people that do 1-2. Even though this coating is a no-brainer to use, I think that by controlling its distribution is key to unanimous success.
 
RaskyR1 said:
Send them the link to David's review! ;)
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That reminds me that it's time for an update soon. The uncoated trim is all spotted from going though touchless washes(heavy pre-soak cleaners) where the coated side is still like new. Everything else is still strong.
 
Yeah, I once got some Opti-Coat from Dr.G when it first came out. I sent it back because I felt I needed some experience with coatings. That was the right thing to do instead of screwing up someones car. Since then I have applied multiple applications of Aquartz Nano Coating and Gtechniq C1 Crystal Lacquer. I called Dr. G. requesting some Opti-Coat and he refused to sell it to me. I tried to explain I had done multiple cars with similar products but he had it with me. So he referred me to get it applied by another detailer who emailed me and said "We are in the progress of testing Opti-coat and will be offering the service to customers once we are experienced with the application." So I am going to take my car to watch some guy with less experience than me TEST it out. Yeah right. I'll stick with C1. Gives a great finish and has excellent customer service. PS.... I have past the learning curve.
 
It's unlikely that Opti-Coat will be sold to non-pros. I have stated in the past that this is for many reasons but the 2 most prominent are 1) keeps the product from developing a bad rep if applied by inexperienced people who then blame everyone and everything but themselves and 2) Opti-Coat was conceived with the intent of it being a marketing tool for pro detailers. In other words it's meant to generate income for certain pro detailers. It's just not the exterior coating that will be offered but also an interior coating so as to create a total and true "system". Perhaps even an undercoating will be in the works for the future. It has great potential and as we have already seen it is not hype.



I thank all those who have taken the time to try Opti-Coat and post up their experiences with it. Since I have been involved with it from the start my words would be taken as a sales pitch, which I fully understand.



Anthony
 
So does this mar and show RIDS and everything? is it basically just going to bead water and repel water better than clearcoat but still show imperfections?
 
David Fermani said:
I think that by controlling its distribution is key to unanimous success.
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Well it sure has worked out for DeBeers hasn't it? :P Seriously though, I see what you Pros are saying. I'm a hobbyist, and don't have any interest in personally applying the product, but it seems like the 'tweener smaller detailers who don't do massive volume work are getting left out when they're probably as capable as anyone else. (see a few posts before mine).
 
Yeah, I'd have Opti-Coat if I would have kept the first batch DR. G. sent me. But I sent it back knowing I needed a little more eperience with coatings. Well my customers won't see Opti-Coat on their cars. I'll tell them to go to the guy who said "We are in the progress of testing Opti-coat and will be offering the service to customers once we are experienced with the application." I'll then offer a product that is just as good to them. :)
 
I'm definitely intrigued by the new coatings coming out. I've tried a sample of G|Techniq C1 and am impressed. I'm not sure I'd be willing to go the Aquartz Coating route as that just seems over the top with the "requires polishing to remove" claim. I'm not sure where Opti-Coat measures up in the mix, but it sounds promising. If I was a pro, I'd be interested in trying Opti-Coat. Longevity would definitely be top priority. But, as an enthusiast, the whole durability thing is moot, as I don't tend to let stuff stay on for more than 3-4 months. I'd be interested in seeing a comparison test of these 3. Now, if I could find quality spray sealants, I'd be pretty psyched...may have to try Aquartz Reload.
 
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