New product or New packaging?

The jury's still out.

I heard that BlackFire is updating its product line and this could be formulations which might mean an increase in price.

The only difference that's apparent today is the new packaging but there may be something more to it.

 
BobbyG said:
The jury's still out.

I heard that BlackFire is updating its product line and this could be formulations which might mean an increase in price.

The only difference that's apparent today is the new packaging but there may be something more to it.

Click to expand...

My opinion only;
It's called GREED!:lmfao
 
If changes were made to the formula and it's improved then why wouldn't there be an increase in price? It costs to go into the lab and reformulate a product
 
Maybe the sales plan has a bunch of BOGO events in the forecast, who knows? Perhaps they're trying to slip it into the realm of competing premium waxes by the nature of its pricing. PBMG doesn't seem to have any problem moving Pinnacle Souveran Paste. Sometimes pricing is not so much a matter of what you have but what you compete against. Successful marketers are able to determine exactly where the threshold of pain is and still move significant quantity of product. It's a simple matter of people loving the product, they sure seem to love this one and their willingness to pay a few bucks more. Where better than right here to see what the market will bear? On the other hand there just might be an aluminum tub and t-wrench inside that small plastic satchel. ;)

Rock On BlackFire!​
 
Crodad1 said:
Blackfire Midnight Sun Batch #25 Carnauba Paste

new product? new Packaging? Higher price?
Or is this a new marketing strategy?
Less product, new box, $20.00 higher price or am I wrong?:D
Click to expand...

All three.

The formula of Midnight Sun was been tweaked and improved.

The packaging has changed and the container has gotten bigger. The previous wax was 7 ounces, the new Midnight Sun is 7.4 ounces.

With the old formula in the smaller package you could easily get 25 applications of premium wax. The previous kit price was $69.99, which equated to $2.80 per application. A value in the premium wax world.

With the new formula and increased container size you should be able to easily get 27 applications, which is $2.98 per wax application, not including the increase in quality of the included microfiber towel.
 
Todd Helme said:
All three.

The formula of Midnight Sun was been tweaked and improved.

The packaging has changed and the container has gotten bigger. The previous wax was 7 ounces, the new Midnight Sun is 7.4 ounces.

With the old formula in the smaller package you could easily get 25 applications of premium wax. The previous kit price was $69.99, which equated to $2.80 per application. A value in the premium wax world.

With the new formula and increased container size you should be able to easily get 27 applications, which is $2.98 per wax application, not including the increase in quality of the included microfiber towel.
Click to expand...

Not trying to argue the point, but what new formula.I have not seen any advertizement or talk about NEW formula. Is there anyone that had used this new formula? Anyone done any product evaluation? The OLD formula was available for $59.00 just about everywhere that has the product.
 
A 30% increase over typical street price is a good chunk relative to any product.

Todd Helme said:
The formula of Midnight Sun was been tweaked and improved.
Click to expand...

Isn't that something that has happened with some frequency as each new batch is released? I always assumed that was the reason they list the batch number on the product. Is the listed MSRP what people can expect the "street price" to be? Does "tweaked and improved" equate to higher manufacturing costs (beyond volume) resulting in higher retail price?
 
GearHead_1 said:
A 30% increase over typical street price is a good chunk relative to any product.



Isn't that something that has happened with some frequency as each new batch is released? I always assumed that was the reason they list the batch number on the product. Is the listed MSRP what people can expect the "street price" to be? Does "tweaked and improved" equate to higher manufacturing costs (beyond volume) resulting in higher retail price?
Click to expand...

This is what happens when you pair the PBMG marketing methodology (brand engineer and periodically hype slight tweaks as "new and improved" to move a volume of product) with a product line that was previously managed by CMA under a somewhat different philosophy.

Just the realities of a changed approach to doing business behind the brand. I think what would really be interesting to hear is where they are attempting to position this brand among the rest of the portfolio (DP, Pinnacle, Wolfgang). That might explain more of the reasoning for the price point.
 
C. Charles Hahn said:
I think what would really be interesting to hear is where they are attempting to position this brand among the rest of the portfolio (DP, Pinnacle, Wolfgang). That might explain more of the reasoning for the price point.
Click to expand...

I wondered the same thing. They are getting so many "house" brands that it's getting confusing as to which brand is at the bottom and at the top of the PBMA totem pole. I start to wonder if there can really be that much difference between em.
 
Rfulmer said:
I wondered the same thing. They are getting so many "house" brands that it's getting confusing as to which brand is at the bottom and at the top of the PBMA totem pole. I start to wonder if there can really be that much difference between em.
Click to expand...

Can't say I haven't wondered the same thing but I hope it doesn't lead to the demise of Pinnacle. I like to believe and perhaps I'm deluded in doing so that PMBG is big enough to accommodate such a vast line up.

C. Charles Hahn said:
This is what happens when you pair the PBMG marketing methodology (brand engineer and periodically hype slight tweaks as "new and improved" to move a volume of product) with a product line that was previously managed by CMA under a somewhat different philosophy.
Click to expand...

End of the day, one of these two companies is still in business.
 
C. Charles Hahn said:
This is what happens when you pair the PBMG marketing methodology (brand engineer and periodically hype slight tweaks as "new and improved" to move a volume of product) with a product line that was previously managed by CMA under a somewhat different philosophy.
Click to expand...

I think we have seen price increases creeping in new formulations at PBMG. The XMT spray wax/soap came out in 12 oz. sizes (not a useful size for any person that details much) with pricing as much as 16 oz or larger. In some cases, this may be the result of everyone demanding these BOGO's...the cost has to be accounted for somewhere.
 
GearHead_1 said:
Can't say I haven't wondered the same thing but I hope it doesn't lead to the demise of Pinnacle. I like to believe and perhaps I'm deluded in doing so that PMBG is big enough to accommodate such a vast line up.
Click to expand...

It wouldn't necessarily surprise me to see a thinning of the herd at some point... General Motors was theoretically "big enough" to accommodate the vast line up of brands it once had, yet we're left looking at Oldsmobile, Pontiac, Hummer, Saturn, and SAAB only in the history books.

There was always a lot of overlap of products in those brands, and the same is becoming increasingly true of PBMG's various lines, so one can't help but draw a comparison.

End of the day, one of these two companies is still in business.
Click to expand...

Very true, and that's kinda what I was getting at. Long time followers of Blackfire are obviously noticing the change in terms of how things are being handled, and it really highlights the fundamental differences in approach between the two companies, for better or worse. Obviously CMA wasn't a total failure, considering the amount of brand equity they were able to cultivate in Blackfire.
 
If they had set up their website store right a lot sooner I think they would still be in business. Of course I have no clue what the business issues were.
 
You must log in or register to reply here.
Back
Top