derek37
New member
Thanks. I'll post a newer version when I get some time. Two jobs today and tomorrow:jumpelortt said:
new flyer
- Thread starter derek37
- Start date
BaDm0theR
~Live with Passion!~
Holy crap!! I just spent 20 minutes writing an extensive and thorough critique, and i accidently hit the friggin BACK button and now its all GONE!!!
So angry now...ARGH!
Ill repost later tonight, i need to cool off....i hate when these things happen.
edit: Anger is no reason to invoke the wrath of God with profanity. Cool?
-T. Fuzz
So angry now...ARGH!
Ill repost later tonight, i need to cool off....i hate when these things happen.
edit: Anger is no reason to invoke the wrath of God with profanity. Cool?
-T. Fuzz
elortt
New member
Dr. Detail,
I really like the look of your flyer, my only critique would be that it appears like too much info. Kinda reminds me of a pizza flyer. I keep em around because I use them often, but, I seldom actual read them. I think if you remove some of the smaller text it would be more catching. sometimes *IMO* a flyer like that would get passed over just because I dont feel like reading all the info, I just want a quick summary. Getting the phone call gives you the opportunity to explain what services are available and why they are necessary for "THEIR" vehicle. People like something tailor made just for them, sometimes they think I want the premium package, but I dont know if I need this....or this...or etc. This give you the opportunity to be just what "THEY" need. My 2c's
Eric
I really like the look of your flyer, my only critique would be that it appears like too much info. Kinda reminds me of a pizza flyer. I keep em around because I use them often, but, I seldom actual read them. I think if you remove some of the smaller text it would be more catching. sometimes *IMO* a flyer like that would get passed over just because I dont feel like reading all the info, I just want a quick summary. Getting the phone call gives you the opportunity to explain what services are available and why they are necessary for "THEIR" vehicle. People like something tailor made just for them, sometimes they think I want the premium package, but I dont know if I need this....or this...or etc. This give you the opportunity to be just what "THEY" need. My 2c's
Eric
derek37
New member
Ok what do you guys think of this one? Your previous comments were most helpful so let me know your thoughts.
Thanks. Derek
Thanks. Derek
dr_detail
Beautification Specialist
Just curious....
What's the desired target demographics and the goals you're looking to achieve with this piece of collateral -- is it just to pass out when you're on site, is it a door to door hand delivered piece, an insert in the local paper, or will it be a direct mailer?
To me, this piece looks perfect for placement in the above urinal/women's stall advertising spaces found in many bars/clubs/restaurants.... which if you think about it, is a great captured audience
What's the desired target demographics and the goals you're looking to achieve with this piece of collateral -- is it just to pass out when you're on site, is it a door to door hand delivered piece, an insert in the local paper, or will it be a direct mailer?
To me, this piece looks perfect for placement in the above urinal/women's stall advertising spaces found in many bars/clubs/restaurants.... which if you think about it, is a great captured audience
Last edited:
Anthony O.
New member
derek,
People hate to read.......you have to simplify your text as right now it is just too much. I myself as a detailer would read it but then again another detailer isn't going to call you to detail their car
Also, your prices are way too cheap.....how can you survive doing washes for $15?
If this is all your target area will pay then you may need to switch targets.
Anthony
People hate to read.......you have to simplify your text as right now it is just too much. I myself as a detailer would read it but then again another detailer isn't going to call you to detail their car
Also, your prices are way too cheap.....how can you survive doing washes for $15?
If this is all your target area will pay then you may need to switch targets.
Anthony
derek37
New member
anthony-thanks for your reply. I think your referring to the earlier flyer. What do think of the latest version? Is it still too much text? This is what I'm struggling with. I feel (maybe wrongly) that I need to inform people about what I do and how I do it to entice folks to call. This whole "mobile detailing" is brand new is this part of the state. Everyone I talk to (well mostly) thinks it's a great idea but few people are actually calling. I was even thinking about putting on the newer version of the flyer "Mention this ad and receive a few wash". Now that would be cars only and expire in 2 weeks. Does anyone think that would be decent idea?:dunno Now I haven't distributed any flyers as of yet, I've just been talking and passing out cards.
When I originally thought of doing this, I wanted everyone to be able to take advantage of a "Mobile Carwash". I figured if I could do 2 cars an hour at $12per then with the idea of upselling other services everything would be cool. And most people say "yeah that's a cool idea", but I'm not getting a bunch of calls. YET.
So it's time to kick out some flyers. I plan on passing this around to the doctors, dentists, laywers etc. basically the suits. People with disposible income and who appreciate the convenience of this type of service.
I mean look around ya, it seems that the service industry is basically all we have left being that alot of manufacturing jobs are headed south.
So to wrap it up, I need to get through to the people to pick up the damn phone. I've got direct mailing going out, advertising in apartment newsletters and these flyers.
Don't get me wrong for I'm not getting discouraged or anything because I know this is gonna be HUGE. I guess I can't expect it to happen in only three weeks
.
So please give me what you got. Let it rip.
Derek
When I originally thought of doing this, I wanted everyone to be able to take advantage of a "Mobile Carwash". I figured if I could do 2 cars an hour at $12per then with the idea of upselling other services everything would be cool. And most people say "yeah that's a cool idea", but I'm not getting a bunch of calls. YET.
So it's time to kick out some flyers. I plan on passing this around to the doctors, dentists, laywers etc. basically the suits. People with disposible income and who appreciate the convenience of this type of service.
I mean look around ya, it seems that the service industry is basically all we have left being that alot of manufacturing jobs are headed south.
So to wrap it up, I need to get through to the people to pick up the damn phone. I've got direct mailing going out, advertising in apartment newsletters and these flyers.
Don't get me wrong for I'm not getting discouraged or anything because I know this is gonna be HUGE. I guess I can't expect it to happen in only three weeks
.So please give me what you got. Let it rip.
Derek
Anthony O.
New member
derek,
I love your optimism and zeal......keep that spirit and you will be OK. I am sure that your business will do great BUT it takes time and also understand that you will get twice as many "No's" as you will "Yes's". Ask any salesperson.
As for your flyer.....well think of "newspaper". They sell because of a bold and attention grabbing HEADLINE! If you were looking through the want ads, just browsing, your attention would go to a title or headline that read "SEX" or "FREE MONEY" or perhaps a title in red that said "FREE CAR WASHING!" Especially if that title was placed within a starburst. It has impact and it screams READ ME! It grabs peoples attention and perks their curiosity.
Also since you say this is kinda new in your area then you may want to describe just what auto detailing is. I am sure the people in your area know what a coin-op car wash is or have taken their cars through a local tunnel carwash so what you need to do is list, in bullet form, the advantages you have over those types of carwashes. In other words WHY should they spend $12 to $15 on you instead of $6 at the gas station. WHAT makes you better?
People with money, people like doctors and lawyers, can be sold on 2 things. 1) Save them time and 2) work them in around their schedule.
FREE CAR WASHING!*
The *asterik lets people know they are to look then for an explanation onhow to recieve a free car wash. So on your flyer you place an * and right after it you may print something like this..."Get one free carwash with every paid carwash of equal or lesser value" OR "Get a free carwash when you sign up for our referral system"
Then explain to them in person, when they call you, what the referral system is. It can be that when they buy a carwash or detail service and they refer two paying customers then you will give them a free carwash to say THANK YOU!
Well I need to get to work.....hope this helps you in some way.
Anthony
I love your optimism and zeal......keep that spirit and you will be OK. I am sure that your business will do great BUT it takes time and also understand that you will get twice as many "No's" as you will "Yes's". Ask any salesperson.
As for your flyer.....well think of "newspaper". They sell because of a bold and attention grabbing HEADLINE! If you were looking through the want ads, just browsing, your attention would go to a title or headline that read "SEX" or "FREE MONEY" or perhaps a title in red that said "FREE CAR WASHING!" Especially if that title was placed within a starburst. It has impact and it screams READ ME! It grabs peoples attention and perks their curiosity.
Also since you say this is kinda new in your area then you may want to describe just what auto detailing is. I am sure the people in your area know what a coin-op car wash is or have taken their cars through a local tunnel carwash so what you need to do is list, in bullet form, the advantages you have over those types of carwashes. In other words WHY should they spend $12 to $15 on you instead of $6 at the gas station. WHAT makes you better?
People with money, people like doctors and lawyers, can be sold on 2 things. 1) Save them time and 2) work them in around their schedule.
FREE CAR WASHING!*
The *asterik lets people know they are to look then for an explanation onhow to recieve a free car wash. So on your flyer you place an * and right after it you may print something like this..."Get one free carwash with every paid carwash of equal or lesser value" OR "Get a free carwash when you sign up for our referral system"
Then explain to them in person, when they call you, what the referral system is. It can be that when they buy a carwash or detail service and they refer two paying customers then you will give them a free carwash to say THANK YOU!
Well I need to get to work.....hope this helps you in some way.
Anthony
elortt
New member
derek,
I think it is better. I have to agree with Anthony, but add a few things.
1. I would change the graphic. Put a pic of a detail that you have performed. The cartoon graphic *IMO* is more unprofessional (lack of better term) and really doesnt serve much purpose in displaying your capabilities.
2. The "cars only" wash (what about trucks) that expires in 2 weeks, IMO, is a bad idea because now your are pressuring people to try your service. You want to come off as a business man that can provide a top notch service at a reasonable rate, not a salesman who will sell you the salad shooter, AND if you act now we'll throw in the FREE pasta pot (for a limited time only, rules and restrictions apply, there may be side effects, consult you doctor, with 3 year contract, no money down after 2,000 dollar registration fee, see your local fortune teller for details, etc...... :lmfao)
3. Also when figuring prices and such, do not forget to include: drive time, set up and clean up etc... Unless you are a fixed location that 1/2 hr car wash just turned into a 1 hr wash minimum. By the time you pull everything out you have already spent that $12.00 in labor. Do not sell yourself short. You are providing a convenience.
Hope this helps
Eric
I think it is better. I have to agree with Anthony, but add a few things.
1. I would change the graphic. Put a pic of a detail that you have performed. The cartoon graphic *IMO* is more unprofessional (lack of better term) and really doesnt serve much purpose in displaying your capabilities.
2. The "cars only" wash (what about trucks) that expires in 2 weeks, IMO, is a bad idea because now your are pressuring people to try your service. You want to come off as a business man that can provide a top notch service at a reasonable rate, not a salesman who will sell you the salad shooter, AND if you act now we'll throw in the FREE pasta pot (for a limited time only, rules and restrictions apply, there may be side effects, consult you doctor, with 3 year contract, no money down after 2,000 dollar registration fee, see your local fortune teller for details, etc...... :lmfao)
3. Also when figuring prices and such, do not forget to include: drive time, set up and clean up etc... Unless you are a fixed location that 1/2 hr car wash just turned into a 1 hr wash minimum. By the time you pull everything out you have already spent that $12.00 in labor. Do not sell yourself short. You are providing a convenience.
Hope this helps
Eric
derek37
New member
Thanks everyone, those were some great replies. Pretty funny too. Since flyers only return about 1-3% and because I'm getting pretty tired of messing around with them I'm going to go with this one. Thanks again everyone:bigups