Let me guess, the car is not driving for an hour or so every once in a while to get the side walls hot?
Of course some manufacturers tires "bloom" at a different rate than others.
Blooming is the action of the micro waxes which comprise the UV blocking barrier on the outside of the tire, as the tire gets warm, this "wax" migrates in a very small amount to the outside of the tire structure.
(ever notice how that on a warm day and an hour or so of driving that the tire's sidewall seems "greasy"?).
Another concern is ozone, which attacks the tire as well, and the blooming process reduces it's damaging effects as well.
That is the "blooming" action, it is designed into the tire.
Do not use hydrocarbon based cleaners to clean the tire, as the solvents break down the wax and will contribute to premature aging (cracking) of the sidewall. Not safe!
Use a mild water based, non-citrus, all purpose and a soft bristled brush to agitate the side wall and remove the browning, which is for the most part, a sulfur based part of the tire that is mixed into the carbon black. (the citrus types clean very well, but tend to remove excessive micro waxes from the sidewall)
Apply a "non-greasy", non-dimethal silicone, water based dressing to the tire.
Allow to dry (set), apply a second coat, allow it to set/dry and wipe with a dry towel to further set the resins.
All the tire dressings do is to provide a darker look to the rubber and create a small amount of reflection to bounce the damaging UV rays off the tire, and to a small extent, block the natural migration of the micro waxes from the sidewall.
If a vehicle is not being driven, but stored outside for days at a time, try to park it where the exposure to direct sunlight (UV rays) is at a minimum.
Try to actually drive the vehicle once a month long enough to heat up the tires, and created new blooming.
If the vehicle can not be parked in shade or if it is in an urban area with high ozone content, then purchase a set of wheel/tire covers ($10 at Harbor Frieght).
I had this very issue with my old Bird after I put new tires on it. Don't drive it much, and the tires were starting to "brown", so I cleaned them, dressed them with a water based and put a set of the wheel/tire covers on. It is no longer showing browning, as the ozone and UV rays exporsure is greatly reduced.
Grumpy