NEED ADVICE PLEASE Staring my own detailing business

Taxlady- agreed, right now I've just started accepting a higher volume of customers and I only figure to make $20/hr. as time goes by, I'm sure this will increase to around the 40-50 range.
 
Taxlady said:
I'm not trying to contradict you ShineShop, but for someone "working on the side" and just starting out, the hourly rate should proably be lower to start with. The reason being that the person will get faster (and better) with time and practice. Do you really want to charge less for the same detail because you got better?



I fell into that trap with my income tax preparation. I charged the same per hour when I started using tax software. Now, when I get new tech that speeds up my work, I figure out the hourly rate so the same service costs the same or slightly more (prices do go up with time). Helps cover my investments.



Unfortunately you only get one chance to start charging a reasonable rate. Charge your friends the lower rate and charge your customers $40 p/hr. All you will do by charging low is attract the type of people who want a cheap job. You only "rent" these type of people as customers until the next lower priced newbie comes along.
 
ShineShop-



Isn't it true (to a degree atleast) that with time you can do the same quality of job with just as much attention paid in less time? If this is the case, you will end up making more per hour because charging the same as you did for a 4 hour job, just took you 2 to complete?



I mean if this is the case all you have to do is when you start getting to that "groove" of moving right along you can schedule more customers and increase what you're making that much more.
 
ShineShop said:
Unfortunately you only get one chance to start charging a reasonable rate. Charge your friends the lower rate and charge your customers $40 p/hr. All you will do by charging low is attract the type of people who want a cheap job. You only "rent" these type of people as customers until the next lower priced newbie comes along.

Agreed. But, I think I wasn't very clear. If a service is worth $40 by a professional who takes one hour, why should someone less experienced, who will take two hours, charge $80? The less experienced person should charge the same or slightly less than the experienced person for the same work. If the price for a detail remains the same, the hourly rate will go up with practice. I guess the trick here is to be very careful about how one words ones rates.
 
Taxlady said:
Agreed. But, I think I wasn't very clear. If a service is worth $40 by a professional who takes one hour, why should someone less experienced, who will take two hours, charge $80? The less experienced person should charge the same or slightly less than the experienced person for the same work. If the price for a detail remains the same, the hourly rate will go up with practice. I guess the trick here is to be very careful about how one words ones rates.

Yes - rates per hour are a minefield. I have the same issue in selling leasing, the cheapest rate is not the same thing as the cheapest job. You must educate your customers on this. You should price jobs on how much work there is to be done - your rate will then reflect how long it takes you to do it.



As a newbie to the business you need to increase the hourly rate as you get faster so that the price for the job stays the same - that way you won't lose your customers to the next cheap newbie.



As you bring on new customers with more expensive cars you can charge them more as you will be providing a higher quality detail. If you are lucky/ successful then you can start to drop off your old cheap customers to allow room for the new well paying customers.
 
It is important to differentiate between a hobby which brings in some money and a business. If it is a business, it does not really matter what you do - detailing or making bread. A business concerns itself with the creation of capital. You will be a businessman not a detailer.



Good luck either way but make sure the basics are covered: finance, insurance etc etc
 
Shiny Lil Detlr said:
ShineShop-



Isn't it true (to a degree atleast) that with time you can do the same quality of job with just as much attention paid in less time? If this is the case, you will end up making more per hour because charging the same as you did for a 4 hour job, just took you 2 to complete?



I mean if this is the case all you have to do is when you start getting to that "groove" of moving right along you can schedule more customers and increase what you're making that much more.



Maybe I mistated myself and I will clarify my earlier post. What I do at my shop is set a standard price for each service based on the average time it takes to complete it and charge additionally if necessary for extra work. You are quite right that a customer should not be paying anything extra because someone may not be as experienced and efficient and I am sorry if I gave you that impression. For example: for a average car we start at $89.95 to do an interior shampoo and detail and exterior car wash. We adjust the price to account for any extra work we need to do by the hourly shop rate x extra time spent. If the car should be $89.95 and I have a new employee who may not be as efficient and takes longer to complete the work than we are charging for the extra cost is NOT passed along to the customer - we absorb it. What I intended to make a point of is that you should price your services at a reasonable shop rate x average completion time as I showed in the example. I hope that clears up any confusion.
 
Mmmph said:
Here's a business card idea:



Yer hired, Mmmph! I need nu bidness cards and sationury.



For thos of you who really are spelling impared, try downloading the spell checker posed in the download area. It werks!
 
I print my own stationery. The smallest amount of biz cards I can order is 200 and something always changes before I've used up 200 biz cards, e.g., email address, cell phone number, fax number, affiliation logo, etc.
 
KCPreki11 said:
David B, where you can you get customized stationary?



Ask one of the graphic wizards on the forum to help you create a design. Use the Word label format to create a sheet. Buy business card stock with a micro-perf. Take your disk down to a local copy center and have them print color copies.
 
KCPreki: As DavidB said, there are several sources for getting customized cards, forms, etc. In my case, I am going to do my own from scratch. I already have the software to do it as well as the background.



Nadir: I didn't see ya sneak in, buddy. :D





darrinb: While your intentions are noble, you still need to "crawl before you walk." In short, you need to develop more experience before you can tackle that Lamborghini Murcielago or Ferrari Enzo.

As the others have said, you need to be able to understand different types of paints and how to work them in order to get the best results.
 
David B, Taxlady, or Prinz, can you post up an example of your stationary? And David, can you point me in the direction of one of these "graphic wizards" on the forum.
 
KCPreki11 said:
David B, Taxlady, or Prinz, can you post up an example of your stationary? And David, can you point me in the direction of one of these "graphic wizards" on the forum.



I am working on an inspection form as we speak. PM me with your Email addy and I'll shoot it to you when I get a chance.



This is one I created for RedCarGuy:



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