I changed my business name this year. My old business was "Postal Auto Shine" (Postal is my last name), and new business name is Excellence Auto Gallery (we do detailing and used car sales). I wanted to get my name off the business so that if I ever decide to sell it my name is not attached. My original name was not real well known because I had only been in business a couple years part time. I still keep my old website and phone number so that any old customers can find me. Getting my new website re-established with google rankings, my new name on google places, and a few other online hassles is the most annoying part of the name change.