bretfraz said:
Mike,
I have a request:
Next time you speak with your VP of R&D, ask him to create a white paper detailing the benefits of the polymers he uses in Meguiar's products, describe the advantages and disadvantages of specific polymers, and how these polymers benefit their customers. Have the white paper posted clearly on the Meguiars.com website in a simple PDF file so anyone can download it. Something like this document could really serve Meguiar's customers by providing an education of how and why Meguiar's products work and what the benefits to using them are.
I like this idea but it will probably never happen. The car wax industry is highly competitive. Our competitors watch us like hawks. I recently put together an article on judging and testing the protective qualities of a wax and most of it was yanked out. The reason? It gave away too much information. (sorry)
One of the primary benefits of water beading is that it's a simple indicator of existing protection. Anyone can look at their wet car and quickly determine if their wax or sealant is still there. Over the years I've heard many times from industry insiders (mostly Meguiar's employees, to be honest) that water beading is not an accurate measure of protection. But I've never heard of a SUPERIOR method of determining protection. So how can a Meguiar's customer decide for themselves whether or not their wax or sealant is still protecting?
You make an excellent point. I too think that water beading is an excellent,
Visual Indicator that quickly and easily can tell you if you still have protection on the surface.
I also agree that the lack of water beading also makes it hard to tell if you still have protection... so then, how does one tell?
Meguiar's is a big company in this industry. They make a lot of money. A large portion of that money goes toward marketing and product promotion. Couldn't Meguiar's spend a little of their money educating their customers on how and why their products work instead of just marketing to us?
Well, were working on that. Recently I wrote "Tech Bulletins" for ALL Meguiar's products. They will be available on our website.
Right now, I working on a new FAQ, it too will act to educate not only on our products, but on a variety of topics that people have questions about.
I have finished 40 pages of FAQ related material, (without pictures), and my margins are set at .5 all the way around, single spacing. In front of me right now I have at least 20 more questions to address....
Normally this is a request I'd submit directly to Meguiar's mgmt but I've learned that folks like George Bruggeman (sp?) or Atticus won't listen to someone like me. I'm kinda hoping they'll listen to you because you seem to listen to us.
Correct spelling = Brueggeman
I'm big on sharing with people
how and
why things work. I hope most of you here would agree, that I don't ever do this,
Use this product, its' the best, take my word for it
Anyway, there are two primary camps in Meguiar's, the marketing group and the technical group. I fall into the technical group. I like less fluff and more data. That said, it's hard to please everyone, and because of the reasons stated previously, (Our competitors watch us like a hawk), it's hard to present too much technical information if it compromises our technology.
I know that's not the answer you want, but that's marketing reality.
Anyway, thanks for considering my request. I appreciate the added info on Medallion. :up
Thanks for feeling like you can ask. I do voice my opinion when I can to both of the above people and they do listen to me. They do however have to weigh my thoughts/suggestions/opinions against others and then come to their own conclusions.
And while I do work for Meguiar's, I like many of you and a simple car nut. I started out this way, and I'll end up this way. I like cars. My favorite part is polishing the paint on them.
Sometimes I'm sure people figure that if I post something here, on my forum or another, that I'm just a company hack, but the truth is far from that. Once cars get into your blood... I don't think it ever gets out....
Example: My wife Lynn and I hope to put a blown gorilla block in her caddy down the road... why? because we want to.
