The other day a woman (another worker at my company) asked what those signs were on the side of my truck. I told her I opened a mobile auto detailing service. She asked what is that? I explained to her what detailing was just for a few secods, buffing, waxing etc.
She then was thinking that her vehicle needed to be done, and she mentions there are alot of detail shops right in town. She then asks how im doing since there is alot of competition there (not mobile though). and I said im doing ok a slow start. She than asks " what is good about your detailing compared to the other shops, why would people choose you'?
I went on a few short minutes and explained the ease of me coming to you, the products used, the time spent, the knowledge aquired, and most important MOST DETAIL SHOPS ARE JUST TO BUSY AND DO NOT HAVE THE MAN POWER, THE PROPER TOOLS, KNOWLEDGE AND PRODUCTS TO DO HIGH QUALITY JOBS, WHERE THEY WANT QUANITY. Right there I saw a different attitude and she says your right, i never thought about it that way.
The other guy that was standing there says when can i get my car down, as well as the lady said it would be a good idea. I came home thinking to myself: It wasnt the flyer i gave them that explained the costs and procedure,but the obvious things that I would think about in terms of competition, but not the consumer!!
So after this long story here, my marketing techinque. Since my mom owned a a business before, we have one of the best copiers right in our home. Every flyer im attaching a small, one sided few paragraph passage of this concept I talked about above.
While many people would want there car detailed or not, there will be I guarentee it a few who read that, and say "yeah this is true, and I shoulld have my vehicle done". This may fail, but will only cost me a few cents, and a small amount of time. Ill report my findings in a couple weeks. Whenever I spoke to someone in person, it was so easy for me to sell them something. I sold tires for over 3 years, and I couldnt believe what people went through to buy from me.
I knew so much knowledge and acted so sincere and just felt that fine line between shutting up now and making the sale, instead of talking more about it then needed to. it is true, that when you need a tire, you need a tire. But, isnt it true that your needs for that same tire might be met better at another store becuase of. price, customer service, time of installation, demand etc?
I had customers leave and come back when i was there, and I always told every customer I make no money on selling them a tire. I was curious and asked why didnt you just buy it when i wasnt here? Many said, you seemed knowledgeable of what i needed, nice, and it was easy since i didnt know anything about tires and I AM SURE THAT THIS TIRE WILL BE SUIT MY NEEDS AND MY BUDGET BY YOU EXPLANING WHY GET THEM HERE.
I was thinking, im a great salesman and I know it, but a flyer or flyers doesnt represent you, but it can make a spark that will so ignite upon the phone call and a sale will be made.
She then was thinking that her vehicle needed to be done, and she mentions there are alot of detail shops right in town. She then asks how im doing since there is alot of competition there (not mobile though). and I said im doing ok a slow start. She than asks " what is good about your detailing compared to the other shops, why would people choose you'?
I went on a few short minutes and explained the ease of me coming to you, the products used, the time spent, the knowledge aquired, and most important MOST DETAIL SHOPS ARE JUST TO BUSY AND DO NOT HAVE THE MAN POWER, THE PROPER TOOLS, KNOWLEDGE AND PRODUCTS TO DO HIGH QUALITY JOBS, WHERE THEY WANT QUANITY. Right there I saw a different attitude and she says your right, i never thought about it that way.
The other guy that was standing there says when can i get my car down, as well as the lady said it would be a good idea. I came home thinking to myself: It wasnt the flyer i gave them that explained the costs and procedure,but the obvious things that I would think about in terms of competition, but not the consumer!!
So after this long story here, my marketing techinque. Since my mom owned a a business before, we have one of the best copiers right in our home. Every flyer im attaching a small, one sided few paragraph passage of this concept I talked about above.
While many people would want there car detailed or not, there will be I guarentee it a few who read that, and say "yeah this is true, and I shoulld have my vehicle done". This may fail, but will only cost me a few cents, and a small amount of time. Ill report my findings in a couple weeks. Whenever I spoke to someone in person, it was so easy for me to sell them something. I sold tires for over 3 years, and I couldnt believe what people went through to buy from me.
I knew so much knowledge and acted so sincere and just felt that fine line between shutting up now and making the sale, instead of talking more about it then needed to. it is true, that when you need a tire, you need a tire. But, isnt it true that your needs for that same tire might be met better at another store becuase of. price, customer service, time of installation, demand etc?
I had customers leave and come back when i was there, and I always told every customer I make no money on selling them a tire. I was curious and asked why didnt you just buy it when i wasnt here? Many said, you seemed knowledgeable of what i needed, nice, and it was easy since i didnt know anything about tires and I AM SURE THAT THIS TIRE WILL BE SUIT MY NEEDS AND MY BUDGET BY YOU EXPLANING WHY GET THEM HERE.
I was thinking, im a great salesman and I know it, but a flyer or flyers doesnt represent you, but it can make a spark that will so ignite upon the phone call and a sale will be made.
