Sorry I have been absent from my own thread, but great replies so far!
Mike, tell your wife, again, that her creative designs are amazing. You sure are lucky to have her.
I had recently read a statistic in AutoWeek that the 'green' enthusiasts make up about the same percentage of auto owners as the 'performance' enthusiasts... 10% each. I believe I have the latter already nailed, so I was curious what I could do to basically hit the 10% of the market I am leaving out.
IMHO, anything I can do to reach a larger audience in my marketing, even if it is a simple newsletter like Mike has posted, is helpful to my business.
This also came up when I was considering the largest market segment... the baby-boomers. They are reaching (or have reached) retirement age and are not likely to be out in the driveway detailing or washing their own cars. I know a large segment of that generation would be considered a part of the 'back to the land' hippie movement of the 60s-70s.
Any more thoughts?
