Troy@Protekt
a.k.a. Troy@DetailCity
You really should start a new thread for this question.
It will get better response in it's own thread. :thanks
Troy
Marketing Ideas Thread
- Thread starter Tex Star Detail
- Start date
You really should start a new thread for this question.
It will get better response in it's own thread. :thanks
Troy
Brk4euros
New member
thanks for the info. doing the research......
derek37
New member
This has worked out quite well for me. I'm mobile so keep that in mind. Once a week I'll draw a past customers' name from a "hat" and call them up and annouce that "You are the winner of our "Free wash of the week". Their suprised and it will put me back in the neighborhood/office complex where I want to be seen. I tell them that it has to be done within a week and nobody but nobody has turned me down yet. It works great.
The only downside(?) to this is that I'm getting really busy and can't do this as much as I could. But if you have a open day it works just fine.
The only downside(?) to this is that I'm getting really busy and can't do this as much as I could. But if you have a open day it works just fine.
GothamAuto
New member
In a business such as ours since I bet a lot of people here are not stretching out hunders of miles beyond their base of operation, word of mouth is going to be your best marketing strategy.
If you want to book up your next few weeks, take a moment and go through your contacts in your phone. Find the 5 people who you think have the greatest sphere of influence, write those five people down, and call them asking WHO THEY KNOW, not if they know anyone who would be interested in getting their cars detailed, and ask for their numbers. Don't ask them to give your info to those people. They won't do it. them do your marketing for you. It's your business not theirs. Get those peoples names and call them saying that you were refered by so and so.
I do this about once a month. I did it yesterday and with in 10 minutes of picking up the phone, I had 3 cars booked and at least $900 waiting for me to pick up
Hope this helps!!
If you want to book up your next few weeks, take a moment and go through your contacts in your phone. Find the 5 people who you think have the greatest sphere of influence, write those five people down, and call them asking WHO THEY KNOW, not if they know anyone who would be interested in getting their cars detailed, and ask for their numbers. Don't ask them to give your info to those people. They won't do it. them do your marketing for you. It's your business not theirs. Get those peoples names and call them saying that you were refered by so and so.
I do this about once a month. I did it yesterday and with in 10 minutes of picking up the phone, I had 3 cars booked and at least $900 waiting for me to pick up
Hope this helps!!
Had I pursued a larger scale detailing business, I was going to hook up with the local golf courses. Offer a free detail to the Pro in exchange for using his parking lot for doing business.
The average round of golf is almost 4 hours. That should be enough time to get a full detail. Maybe not enough time for full paint correction. At least for me.
Hit the more expensive courses. The game of golf is a money magnet. It would be a very convenient service for your clients as there car would be sitting there anyway. Add to that, another golfer sees Mr. Jones' BMW getting a fresh detail, they feel compelled to follow suit and not shown up by Mr. Jones.
I had really good luck with networking with other types of business. I had a great deal working with the local day spa. The client would get there services while I detailed their vehicle.
Auto repair shops are always asked by their customers if they offer detailing services. I networked with one shop and would work at least 2-3 weekends a month there. Again the customer's vehicle is going to be left there anyway why not get a detail. Plus the repair shop manager loved the image I created for his shop. A total car care facility from repair to detailing. I had a buddy that tinted windows set up shop there too.
The average round of golf is almost 4 hours. That should be enough time to get a full detail. Maybe not enough time for full paint correction. At least for me.
Hit the more expensive courses. The game of golf is a money magnet. It would be a very convenient service for your clients as there car would be sitting there anyway. Add to that, another golfer sees Mr. Jones' BMW getting a fresh detail, they feel compelled to follow suit and not shown up by Mr. Jones.
I had really good luck with networking with other types of business. I had a great deal working with the local day spa. The client would get there services while I detailed their vehicle.
Auto repair shops are always asked by their customers if they offer detailing services. I networked with one shop and would work at least 2-3 weekends a month there. Again the customer's vehicle is going to be left there anyway why not get a detail. Plus the repair shop manager loved the image I created for his shop. A total car care facility from repair to detailing. I had a buddy that tinted windows set up shop there too.
Word of mouth and tactical bargain details. For example the guy that owns the gym I'm at got a complete detail for bargain $$$ if he would tell others. It's unreal how that spreads. The gym, golf course, doctors office, realtors, denist. Oh forgot, last week scheduled four from the gym.
Stephan
Mr Detailer
I offered a free extreme detail to our church as part of an auction they were doing. After I spoke with the winning bidder I got 5 more cars from people who were in the audience. So it worked out nicely.
southerndetail
New member
My latest Ad Strategy was to take out a half page coupon in a local clipper magazine. This certain magazine only goes out to local executive parks and high rises uptown Charlotte. I offer 10% off if you book online, free shampoo with wash, and polymer upgrade with wax. So far its been two weeks and I'm really starting to see a great return.
fourseasons
New member
three years later but still gonna post. here in my town we have mel trotter ministries that accepts donated vehicles, then gets them mechanically fixed to sell to generate income for the ministry. the lot is on the busiest road in a city of 500,000. by donating one free detail a week or two my mobile unit is seen by a couple of thousand people a day. and it is a write off.