Marketing idea that I am going to try

EBPcivicsi

EBPcivicsi

GOT PREP?
A lot of the car shows around here have "goddy bags" for contestants, they are full of pencils, pens, frisbees, etc. It's all donated and consists of whatever the sponsors of the show will give out. I am going to order a bunch of 2 oz sample bottles from USplastics (anyone now of any place cheaper?) and fill them with a bulk sealant which I will either buy from CG or purchase locally. I will put my business name on the bottle with all of my contact info, website, etc. The idea is not to sell the product, but rather promote my business. I am thinking of using the line of "sample *provided* by .....detailing."



Thoughts?
 
ebpcivicsi said:
A lot of the car shows around here have "goddy bags" for contestants, they are full of pencils, pens, frisbees, etc. It's all donated and consists of whatever the sponsors of the show will give out. I am going to order a bunch of 2 oz sample bottles from USplastics (anyone now of any place cheaper?) and fill them with a bulk sealant which I will either buy from CG or purchase locally. I will put my business name on the bottle with all of my contact info, website, etc. The idea is not to sell the product, but rather promote my business. I am thinking of using the line of "sample *provided* by .....detailing."



Thoughts?
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How many bottles need to be handed out to be a effective marketing tool? 500 -1000 + What is your cost for the finished product, sealant, bottle, logo, and (your labor)???

What do you expect as a return %?
 
doged said:
How many bottles need to be handed out to be a effective marketing tool? 500 -1000 + What is your cost for the finished product, sealant, bottle, logo, and (your labor)???

What do you expect as a return %?
Click to expand...





Most shows around here would need about 100 bottles. The bottles should cost around $50, the sealant will cost about $35 or so, then my time. I will print the labels at work free of charge.



Return? Who knows, about 10% of the people who receive the bottle will actually call/visit the website?
 
I passed out almost 75 to a local event last year and was very disappointed with the response. Many of the "old dogs" were using products that were harmful at the event. I strolled the rows and suggested they use the spray I wad provided them with siting that it was pretty versatile both in application and uses. A few were curious about why or what the difference was but the majority just shrugged their shoulders or did their best to ignore me. :xyxthumbs



BTW, those are Monterey 16x16 and a 4ozer (6?) of CKQS.
 

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ebpcivicsi said:
Return? Who knows, about 10% of the people who receive the bottle will actually call/visit the website?
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Mine was less than that. At least it paid for time and materials. :nixweiss
 
ebpcivicsi said:
Most shows around here would need about 100 bottles. The bottles should cost around $50, the sealant will cost about $35 or so, then my time. I will print the labels at work free of charge.



Return? Who knows, about 10% of the people who receive the bottle will actually call/visit the website?
Click to expand...



You need a much larger test market then 75 to 100. Raise the odds and have a (Young Lady) pass out your samples!!!
 
I would pass out a shampoo or something. If the person is going to use the sealant they are probbaly the type of person that will wax their own cars anyway.
 
Danase said:
I would pass out a shampoo or something. If the person is going to use the sealant they are probbaly the type of person that will wax their own cars anyway.
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*Great* idea, would be cheaper as well. I could pass out an ounce of hyper wash. :)



BTW, the idea about the young lady is awesome, but these will be pre-packaged before the show.
 
Wait until I write my manual, “How Dinosaur Detailing Became Extinct� for $39.95.

Man this bad weather has got to let up or I’m going to get into trouble!!! :nervous:
 
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