Detailing NY
New member
Lots of post on here about marketing. Some i agree with, others i dont think will work very well.
The best thing i can tell you about marketing is you need to try different ideas until you find one that work's for you. You can not pick who you are going to target until you see what works for you.
Here are some ideas that i have for you.
Start off small & cost effective with the marketing.
Don't go out and spend $1,000 on fancy flyers, cards and brochures. Your taste will change as your establish yourself. Keep it simple & real. Don't lie, say what you can do and no more.
Cost effective does not mean to go cheap. There is a difference. know how to spend your money and when to spend your money. Think ahead, do you really need the color brochure right now?
example of cost effective: Don't go and buy color brochures, but do make them yourself and print them out on nice paper. It will have the same effect and 1/2 the price.
Keep the marketing in one area at a time. Know when to get them out to the public. Timing is everything. Plan ahead and your marketing will work like a dream.
example: heavy rain storm coming tomorrow and all this week. would you give out flyers.... NO. Why you ask? because people will through them out before they realize they need to have the car washed. People are lazy the cars are not going anywhere. Hand them out after the rain, you will remind the person that they need to have the car washed.
Some people will say they don't advertise, and that all the business comes from word of mouth. Well I have been detailing for a long time, and i can say that only about a 1/3 of the business come from word of mouth. You may get people calling you that have been recomended to you but they may never show up.
You need to stay fresh in peoples minds and they will remember you and call you.
When you are doing good marketing, people will say i remembered your flyer and called you. I have your business card you just mailed me. Etc....
NOW
The best thing i can tell you about marketing is you need to try different ideas until you find one that work's for you. You can not pick who you are going to target until you see what works for you.
Here are some ideas that i have for you.
Start off small & cost effective with the marketing.
Don't go out and spend $1,000 on fancy flyers, cards and brochures. Your taste will change as your establish yourself. Keep it simple & real. Don't lie, say what you can do and no more.
Cost effective does not mean to go cheap. There is a difference. know how to spend your money and when to spend your money. Think ahead, do you really need the color brochure right now?
example of cost effective: Don't go and buy color brochures, but do make them yourself and print them out on nice paper. It will have the same effect and 1/2 the price.
Keep the marketing in one area at a time. Know when to get them out to the public. Timing is everything. Plan ahead and your marketing will work like a dream.
example: heavy rain storm coming tomorrow and all this week. would you give out flyers.... NO. Why you ask? because people will through them out before they realize they need to have the car washed. People are lazy the cars are not going anywhere. Hand them out after the rain, you will remind the person that they need to have the car washed.
Some people will say they don't advertise, and that all the business comes from word of mouth. Well I have been detailing for a long time, and i can say that only about a 1/3 of the business come from word of mouth. You may get people calling you that have been recomended to you but they may never show up.
You need to stay fresh in peoples minds and they will remember you and call you.
When you are doing good marketing, people will say i remembered your flyer and called you. I have your business card you just mailed me. Etc....
NOW
