Dont get too hung up on what the competition is doing. Always put out superior work and great things will happen. I do little to no advertising but remember: Your only as good as your last detail. Search: "Auto Polishing" you will find me usually in the top three from Google and Yahoo. Even Google and Yahoo call me every day to advertise and I never answer the phone. If your competition polishes with a wool pad without "wheel marks" they must know there way around "paint rejuvenation". I frankly would have to see that. I have only seen a handful of detailers who could polish with wool and not create a "hologram hell". It takes many years of expertise to do it. Be ready to take on their over-flow of paint corrections. YAY!!!