I'm getting ready to drop ~$500 on some new truck tires (Michelin Cross Terrain SUV), and have been told that most tire dressing products on the market reduce tire life expectancy by drying out the rubber compounds. I usually use Westley's Whitewall/Blackwall cleaner, and then top off (twice a year) with Meguiar's Endurance Tire Gel (hmmm nice Grape smell). Does anyone have info on tire cleaning and dressing products that actually protect a tire's finish from UV light and grime without drying out the rubber? I'd prefer protection without the high gloss look (that's why I use the Westley cleaner monthly). TIA. :wavey