I too like woolite ( as long as you clean/rinse it well). I like to first scrub it with a brush. If your looking for a good cheap OTC brush, go to target and go to the section where they sell shoe polishes. They should have a horsehair brush from kiwi. Its just the right size imo.
Jake, have you used leatherique or leathermasters, etc? I would like to try some but I dont have the money especially when the woolite mix is so cheap and effective.