Lightman- Heh heh, yeah, I know that *I* can get defensive-sounding on some of these topics

if only because it sometimes seems like some people are saying I can't believe what I perceive with my own senses. And in past threads like this I've had some people suggest that I might've introduced extraneous variables (e.g., failure to equalize starting points for comparative timeframes; applying QD after washes; etc.) as if I knew nothing about conducting proper testing methodologies. Hope I don't come across *too* much like that on this thread as nothing can kill a good discussion quicker than people getting bent out of shape about differing experiences and opinions.
It seems that when I get greater durability out of six layers than out of four, well.. with four layers/applications I just can't imagine it not being sufficient for good coverage, bonding, etc. After all, the manufacturers say (or at least imply) that *one* application is sufficient. I figure it's clearly a case of it taking longer for a "thicker accumulation of layers" to wear off, just as it seems obvious that the areas I clay the most and/or the areas that take the most environmental/usage abuse will fail first, which they do.
I'm as leery as the next guy of "a simple, seemingly self-evident answer that's completely wrong"

but this one seems like a no-brainer.
With regard to your "if I owned one of those companies...", that's probably why people like you and me wouldn't be the most successful in that field

Without all the hyperbole, (many) people probably wouldn't buy the products. I give Meguiar's credit for having *tried* to measure build-films of LSPs, and they seem to lean towards not making outright claims about "layers", preferring to suggest that more applications might be better and leaving it vague like that.
paradigm- Yeah, most people here reapply stuff so often that none of this really matters all that much. OTOH, heh heh, one of my more egregious moments of Autopian Heresy was when I did that KSG-durability test on my minivan

I did nothing but wash and spot-clay it for, IIRC (I'd have to check my notes to be exact),
16 months 
I watched it gradually fail (and noted which panels, with how many layers, failed first) and finally redid it before the last panel completely quit beading, I just couldn't take it any more

But at that point you could *still* feel the KSG on the paint almost everywhere.
That's one of the great things about KSG, the way you can actually feel it on a surface. Whether it's beading/sheeting/whatever, you can tell if it's on there because it feels very different from bare paint, even when it's lost its slickness/smoothness.