buda said:Scott
By the way, your customers may not have asked you what kind of certification you have, but if you had an "IDA Membership Decal" on your window and a "IDA Membership Certificate" on your wall they would notice.
And, certainly they would notice any Certificates of Training you had posted on your wall.
If you do not see the benefit of using your membership in an association as a marketing tool to set you apart from your competition then I certainly cannot convince you of the value.
Regards
Only window would be my car and that's where the PDA sticker was and no one ever seemed to notice or ask me about it.
You've yet to explain how any customer would actually know how an IDA membership would make me more qualified to detail their car, not like it is recognized like ASE certification. My typical customer is someone who was referred to me or found me on the internet. I'd say my regular internet activity, posting in forums about detailing demonstrates my level of competence far better than any association in the IDA would. I do give back to the detailing community by my forum involvement (not just autopia) by helping educate others about what proper detailing is and what it looks like. Plus, as many autopia members can attest, I am very good about referring people out of my area to competent detailers I have met through autopia.