It pays off to send press releases

It's working great! I've booked four details from people who saw the article and a writer contacted me today about including me in an article he's writing for a publication about how the town my shop is in is going green. This is just a little tiny weekly paper I got my article in, now to try for a more major publication.
 
How does this work? I've done page advertising in our local business courier and shell'd out a crap load of cash for little return. Is this free? Do you carpet bomb all the local papers and hope one takes?
 
tssdetailing said:
How does this work? I've done page advertising in our local business courier and shell'd out a crap load of cash for little return. Is this free? Do you carpet bomb all the local papers and hope one takes?
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Check out this guy's website. This page explains everything you need to know. I ended up emailing my press release to a few editors, their email is usually on the paper's website. It's 100% free publicity if they print your release.



Press Release -- How to Write a Press Release, Press Releases, Sample Press Release Template
 
ExplicitDetails said:
It's 100% free publicity if they print your release.
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This is the key. Newspaper advertising, for our industry, is useless. Newspaper ads generally work for retail-type industries, "iPad 2 for $499 !" type offers. What you're trying to generate in newspaper is an impulse-buy. Someone who's looking to get a detail will look to get a detail, it's pretty rare that you'll see someone go "hey there's a detailing ad, I'm gonna book one !". That said, just about ANY advertising is good advertising if it's free. In this case, the OP has also appealed to a growing market segment, those that want eco-friendly services. Many people may already know of Explicit Details, but they may not know about the eco-friendliness of it.
 
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