How's my flyer?

Cleaning Fool said:
One more tip: People for whatever reason want to see there company name in big letters, just like you have done. Your company name will not make the phone ring. Get rid of your company name with all that valuable space and replace it with something like this "Is Your Dirty Car Driving You Crazy?" See, the person asks themselves this question when they read the flyer and this will prompt them to read further. Take your company name and put it in small letters at the bottom of the page.



I would put the phone number in the first line like "Contact us at XXX-XXX-XXX). You can put the company name, etc. below this as suggested earlier.



I also think you can put more words on in the bottom line to help add more white space in the flyer.



I agree on some catchy title with less emphasis on company name but what you are doing is important.



I do not know your target audience but I think words like concours, etc. are meaningless to most people. If you are after high end cars work, there is one way to sell it (focus on exterior) and if you are after the trashed interior mini-van market you would appeal to a different set (focus on interior).
 
I'd consider only giving a price on a basic wash. People that are concerned about price won't use more than that anyway. Once you're talking to them on the phone or at their site, you can explain what other services you offer.
 
Irkie500 said:
the flyers will be passed out in mid-high end neighbrohoods, starting with my own and my partners, both are very large and have about 500 homes give or take. There are several more across the street that are roughly the same size. I have a couple of places that contain very nice homes and my friend lives there so he could pass the word along for me as well. I dont know how much more simple the packages can get, I only have 3...



OK. Maybe remove the descriptions under the package name. Most people do not take the time to read the text of an advertisement. As for passing them out, you may want to look into using a company who passes out fliers. You can cover much more homes, and spend your time on other things.
 
wow so much to change, its ok though im open to it and appriciate all the help, ill get to it right away and post up the new one later.
 
Changing the title and removing the descriptions of all the packages has left me with a LOT of open space, what can I fill it with?
 
here is the new one if you missed it on page 1, that question mark is the space I have to play with.



Detail-Brocure3.jpg
 
Red against green is a big no-no. Your services listed is random, needs to be organized and could use bullet points. The big question mark looks out of place.

But it's looking much better! Try looking at other flyer's for ideas.



*I was graphic designer, web designer, illustrator and a commercial sculptor in the 90's*
 
that question mark is not going to be on the flyer its to display what room I have to work with as stated in my previous post. Also what other color could I use for the text that would contrast well?
 
you should seperate you basic, advanced, and xtreme details from the other services you offer. The basic, advanced, and xtreme sound like package deals where as the others are like "we also do these for an addl charge" type of things. am I right?

stick to your 3 services as your main sellers but then you can offer those other services for an addl charge. Kepp those addl services bulleted or in a seperate area like a box or something.

Since you offer carpet steaming and such why not offer the service of 'de-odorizing'. plenty of smokers and pet haulers might see appeal in that service. there's plenty of deodorizing liquids available in bulk.
 
Also you don't mention that you are mobile and that you come to the customer. Someone not knowing might wonder why you don't have electrical or water at your shop. ;)
 
You don't need to fill every square inch in order for the flyer to be effective. I would delete the electrical/I need water comments. Address that issue once you meet your client.
 
People are skeptical when they have never done business with you, its just our very nature. You need to help calm there fears so they don't think they will be taken for a ride. How do you do this? Put a Guarantee at the bottom of the flyer, something like this: My Guarantee You You will be absolutely thrilled and delighted with my work. If for any reason you are not happy, we will do everything possible to fix it. If you are still not happy, you don't owe my a dime. This method is called risk reversal. You are calming there fear that the job will stink and taking the risk out of the equation if they do business with you. Put a guarantee on the flyer, word it however you wish but you need some type of risk reversal on the flyer.
 
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